If your product disappeared tomorrow, would anyone remember your brand? Did it take you longer than a minute to frame an answer to that question? If it did, you are in the right place. It takes a lot more than starting a brand to make it well-known. Foremost, it takes a good identity. Often, that is what people miss out the most.

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In today’s generic market, every brand is identical so how does a brand really stand out? Well, for that brand identity design services exist in India. These services help brands that have an inconsistent voice or don’t know what to do with their brand positioning to have a position of their own without relying on the trends of the market.

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Retail brands with strong identities enjoy 3–4x greater customer lifetime value.

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In this article, we explore how it is so and how you can leverage this information to make your brand stand out.

Retailers with emotionally connected brands outperform the sales growth of their competitors by 85%. Thus, when the internet claims that branding can be a game-changer for retail businesses they are not lying. It is true that when a retail business builds a brand identity with the help of a good branding company India, it lets them create an emotional connection that in turn affects customer loyalty and gives them real ROI.

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That’s not all.

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Did you know that 60% of consumers avoid brands that seem “bland” or “generic” in a retail setting? That means with the correct branding, your business can stand out from thousands of others in the retail market.

1. An agency that helps you tell an authentic brand story instead of a made-up one so that you can connect to your audience.

2. An agency that helps you create a visual identity that is consistent across all platforms, even in the physical forum.

3. An agency that helps you elevate not just your virtual presence but your in-store experience with its branding.

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These are some of the most basic things to look for in a branding agency that provides brand identity design services.

As a retail business, it becomes more important for you to grow and focus on product development. Amidst that focusing on branding can take away a lot of time and energy and mayhem, even cost you 10 times higher. It is true!

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More often than not, brands opt for hiring employees to look after these things however, the problem with that is often you as a business have to hire a graphic designer, a video editor, a copywriter and a project manager just for a brand identity. The costs of all of it combined usually shoot up really high.

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That is why a branding agency is preferable when it comes to creating a brand identity. Their in-house team of experts will be able to help your business at a much lower cost, therefore, allowing you to save money.

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However, that’s not all. As mentioned before they also save a lot of time and energy. While it is a collaborative process and you might have an elaborate meeting to explain your brand and its values in detail, more often than not after that it’s a smooth sailing ship. 

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Most agencies work independently, seeking approvals on projects to help you save time and energy. You will also not be micro-managing work and instead will be able to focus on the products that you are building.

Branding is a strong asset, in fact, it can help a brand grow from scratch to a billion-dollar company. However, for this, the correct branding is required.

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Take Glossier, for example:

What started as a beauty blog (Into The Gloss) turned into a cult-favorite beauty brand through strategic branding. Glossier built a brand that advocated clean products and had a brand voice that was relatable and community-driven which resonated deeply with millennial and Gen Z audiences thus, making Glossier what it is today. From their minimalist pink packaging to maintaining a conversational tone of voice, they built a brand identity that felt personal and authentic.

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The result?

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Glossier transformed casual shoppers into loyal superfans who proudly displayed the brand’s stickers and repurchased time and again. All of this was fueled by the perfect brand identity design services that it was able to use to create an emotional connection for life.

Branding is more than just pretty visuals. It is what drives a business to success. Branding makes a retail business become more than a name on the shelf or in stores. It makes them a sensation that lies on everyone’s tip of the tongue.

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Good branding turns a retail business into a household name, creating loyal customers for life. This is why a branding agency can make or break a retail brand that is new or is rebranding. Even in the case of rebrand, a correctly rebranded retail business can make your brand known for what it was never known for: its products. That’s the job of a branding agency: to highlight more than just a brand, to highlight its products.

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And that’s the power of branding: it doesn’t just attract—it retains.x`