The Challenge
Unlisted Assets is among the first few platforms that facilitate online trading of unlisted shares, which otherwise is prevalent in offline markets only. The landing page was going to be the first point of contact between a trader and our platform, hence it was imperative that we convince the users to sign up, thereby increasing conversions!
How We Did It
To accomplish all the aforementioned objectives for this project, we devised a design process that would help us be efficient in obtaining a product that would meet our expectations. We were responsible for both strategy and visual aspects for the landing page.
Getting Warmed-Up!
We conducted in-depth research including competitor analysis to understand the industry benchmark for the FinTech industry. It Included the study of platforms such as Robinhood, SBI NRI, and Kraken.
It allowed us to make better decisions regarding the UI (Illustrations, animations, micro-interactions) and the UX (Information-architecture, navigation system, etc.)
The Good Part
The ideation phase included the creation of wireframes. The decisions for information architecture and overall layout were based on our objectives and best practices. It was important for us to establish trust with our customers to convince them to convert and bring their unlisted trade to our platform.
Making It Real
How We Increased Conversions!
Placement of each section on the landing page directly impacts how the user perceives the product. It was hence vitally important to choose our information and place it correctly.
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