With increasing demand for sustainable packaging options, consumers are more aware of the impact their purchases have on the environment. Sustainable packaging not only benefits the environment, but it also presents an opportunity for brands to differentiate themselves in a crowded market.
Why Is Sustainable Packaging Important?
The importance of sustainable packaging cannot be overstated. According to recent studies made by Environmental Protection Agency (EPA), packaging materials make up a significant portion of municipal solid waste. In 2018, packaging and containers accounted for almost a quarter of all MSW generated in the United States. Sustainable packaging options, such as biodegradable or recyclable materials, can help reduce this waste.
Sustainable packaging is not only beneficial for the environment but can also be financially advantageous. Sustainable packaging options can help reduce material costs and shipping costs due to their lighter weight and smaller size.
How Can Your Brand Stand Out With Sustainable Packaging?
Tell Your Brand’s Story
Sustainable packaging is an opportunity for your brand to tell its story. Use your packaging to showcase your commitment to sustainability and share your brand’s values. You can include information on how your packaging is sustainable and what steps your brand is taking to reduce its environmental impact.
Use Eye-Catching Design
Sustainable packaging doesn’t have to be boring. Use eye-catching design to make your packaging stand out on the shelves. You can use bright colors, unique shapes, or interesting textures to draw attention to your product.
Focus on Functionality
Sustainable packaging can be functional as well as eco-friendly. Consider using packaging that has multiple uses, such as reusable bags or containers. This not only reduces waste but can also provide a practical benefit to your customers.
Partner with Like-Minded Companies
Partnering with other like-minded companies can help your brand stand out while also promoting sustainability. Consider collaborating with other brands that share your commitment to sustainability to create unique packaging options.
Consider the Entire Product Life Cycle
Sustainable packaging is just one aspect of the product life cycle. Consider the environmental impact of your product as a whole, from sourcing materials to manufacturing to disposal. Make sustainability a priority throughout the entire process.
Examples of Sustainable Packaging
some examples of companies that are leading the way in sustainable packaging are:
Loop is a company that has taken sustainable packaging to the next level. They offer a range of products in reusable packaging that can be returned and refilled. This not only reduces waste but also provides a convenient and practical solution for customers.
Patagonia is a clothing company that is committed to sustainability. They use recycled materials for their packaging, and their clothing is made from sustainable materials such as organic cotton and recycled polyester.
Method is a household cleaning product company that has made sustainability a core part of its brand. They use 100% post-consumer recycled plastic for their packaging and have even created a line of products that use refillable packaging.