Having a website for any business nowadays has become like an unsaid protocol. The reason is that consumers prefer online shopping as it allows them to get everything within a few clicks without having to leave the comforts of their homes. And, even if a business is not about online deliveries but a personal experience, people expect businesses to have a website, at least for informative purposes.
In short, it does not matter if your website is a medium for online purchases, reading blogs, sharing info about your company/product, etc., people will assume authentication only if you have a website for your product, service, or overall business.
Now, the real question is- will a basic or naively created website do the job?
Well, certainly not! If you want viewers to stay engaged with your website, you will have to ensure that the template is attractive, the design is interesting, and the overall navigation is user-friendly. Feel free to get the website designed by an experienced ux ui designing company to make your website impressive, informational, and customer-retaining.
What are some effective ideas for a website design?
You will come across a plethora of ideas while designing a website for your startup. Some entrepreneurs opt for the dark mode to reduce eye strain, while others may prefer a bright and bold layout depending on the vibrancy of their product. Vintage and flat designs are also some of the options.
However, it is the minimalist trend that is having everybody’s heart in the ongoing times. Even customers and website visitors appreciate a subtle yet impactful design that can eventually improve the engagement rate of your website.
What is a minimalist design for a website layout?
Minimalist has become quite a buzzword everywhere in recent times. Talking about a website, a minimalist design is all about simplicity and elegance. The essence of this concept lies in “less is more”. It means that minimalist design focuses on using only essential elements and no clutter. You will often see clean space and neutral colors in this design.
The reason behind its popularity is that it characterizes a simple and easy-to-navigate layout for all website visitors. Such an approach is expected to offer a seamless user experience through a sense of professionalism and sophistication.
However, the catch here is that anybody can create an elegant minimalist design, but it takes a competent ux ui designing company to make the minimalist design “functional” for your website. Only an expert can help you make a design that is subtle yet appealing, a design that can say more in fewer words and improve your lead conversion rate.
What are the pros of using a minimalist design for your startup’s website?
If you are looking for more elaborated reasons why such a design can be the perfect fit for your startup’s website, here are the pros in this context.
Clean and catchy aesthetic-
Minimalist is now taken as the synonym for a clean design with a simple yet eye-catching aesthetic. The best thing about this design is that your website will only have essential elements and nothing unnecessary which is what all customers want nowadays. Even the color is kept very subtle which soothes the sight and does not strain the viewers’ eyes.
Easy and fast navigation-
Since this theme has fewer images, videos, and other multimedia elements, your website will load much faster. This is a very crucial point to retain visitors as people are highly likely to leave a website that takes more time to load. Hence, by using a minimalist design, you can ensure that your website loads quickly and becomes easy to navigate for all users.
Mobile phone optimization-
People prefer opening a website from their mobile phones instead of hassling themselves with their laptops. Thus, the website for your startup must be optimized for mobile phone view. Minimalist designs are often more mobile-friendly because of their simple layouts and fewer elements; eventually making your website look and function well on mobile phones.
Focus on main content-
Minimalist designs place a strong emphasis on content because they eliminate distractions and unnecessary elements. Such a design is more likely to incorporate only those things in your website that are truly required. This will help you to highlight only the primary things, info, product, or service. Thus, your website and overall business will get the attention it deserves.
Ask an ux ui designing company to create a website design that highlights your product in the most minimalist way possible and yields you maximum customer retention.
What are the cons of using a minimalist design for your startup’s website?
A wise business doer will always look at both sides of the coin and the same principle applies to getting a minimalist design for their website as well. So, if you are wondering about the downsides of this design, you can work on the following concerns for optimal solutions.
Blander than expectations-
While a minimalist design can be visually appealing, it can also be perceived as bland or boring. However, this problem will come only if the idea was not executed correctly or by an experienced designer. The solution here is to get the design developed by an innovative expert who knows how to create effective minimalist designs for websites.
Too less information-
Another hitch that may erupt while executing a minimalist design is that it conveys limited information because of fewer images, videos, or other textual content. So, you might not be able to convey more information to the website visitors. The good thing here is that even this problem can be tackled by an adept designer who can turn even a minimalist design into an informational website.
Key takeaway
Using a minimalist design for your startup’s website will have advantages and disadvantages. However, with the help of a creative, experienced, and competent ux ui designing company, you can convert the cons into pros as well. Make the most of this trend and get your website a subtle, sophisticated, professional, and catchy look- a minimalist design.
