Customer retention is undoubtedly one of the biggest challenges for any business. Things get more gruesome when you are running a startup and trying to secure user retention on your venture’s mobile app. If you are also one among them and looking for a promising fix, take this blog as a ray of silver lining and learn some promising ways given by the experts at a leading branding company in India to improve user retention.
The ultimate ways for better user retention on mobile apps
Let’s first understand why to focus on this aspect as a business doer. User retention is indispensable for the success of any startup because customers nowadays now prefer a digital mode of shopping and because of this, having your customers coming back to your mobile app becomes utterly crucial. In short, user retention is necessary for revenue maximization, business growth, and brand loyalty.
Here is how you can achieve these perks.
Offer A Seamless Onboarding Experience
Remember everyone saying, “First impression is the last”. Well, that still stands true even while having a mobile app for your startup. Users will stick around only if your app offers a seamless onboarding experience. This will include elements like a simplified registration process via social media or email sign-up options. Refrain from lengthy forms and excessive permissions that may frustrate the users. Work on the aesthetical outlook for fantastic visual appeal.
Add A Touch Of Personalized Attractions
When it comes to customer or user retention, one of the most valuable suggestions would be to ensure personalization. Leverage user data to create personalized experiences based on their preferences, behaviour, and demographics. Consider inserting features like push notifications and in-app messaging to convey personalized recommendations, exclusive offers, and other updates that may interest the users. Tailor-made content and promotions will work wonders.
Excite Users With Game-Based Options
Users look for creative and interactive ways on mobile that bring both joy and perks to them. So, while designing the app for your startup, keep some room for the gamification techniques that have the potential to create a sense of accomplishment among the users and thereby boost user retention. Some examples in this tip would be to introduce features like prizes, bonuses, cashback, leaderboards, etc. By tapping into users’ competitive nature, user retention can become easy.
Optimize App Performance Regularly
Startups commit the mistake of assuming that their work is done after creating the app; follow-up often remains missing. It is imperative to analyze if users are enjoying your app or having some troubles with it. Work on the weaknesses of the app timely. Improve your app’s performance by reducing load times, fixing bugs, and fixing other problems. Incorporate user feedback to improve the user experience, add new exciting features, and address any pain points.
Key takeaway
If things seem unmanageable, it is always a great idea to hire an adept brand agency in India. The experts therein will indeed make user retention on the mobile app a cakewalk for you.
