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Why Is Design Thinking Popular?

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Great innovators in literature, art, music, science, engineering, and business have all used design thinking. It is not only for designers. Why is it named “Design Thinking” then?

In order to address problems in our designs, businesses, nations, and lives in a creative and innovative way, we need to carefully extract, teach, learn, and use these human-centered methodologies. This is what makes Design Thinking special.

Major universities all over the world, including Stanford, Harvard, Imperial College London, and the Srishti Institute in India, teach the related concept. Some of the biggest companies in the world, like Apple, Google, and Samsung, rapidly embraced the design thinking approach.

Understanding what design thinking is and why it is so popular will help you incorporate it into your own processes. We’ll get right to the point in this section and describe what design thinking is and its appeal.

Design thinking is a process of creative problem-solving

Design Thinking displayed through a girl sticking notes on the wall

Humans are at the center of design thought. It motivates businesses to concentrate on the customers they are designed for, which results in improved goods, services, and internal procedures. What is the human need underlying it should always be your first consideration when setting out to develop a solution for a business need?

When you use design thinking, you combine what is desirable from a human perspective with what is technically possible and commercially viable. It also enables those who aren’t trained designers to employ innovative solutions to a wide range of problems. Action and knowledge of the proper questions are the first steps in the process. It involves adopting straightforward mental changes and approaching issues from a different angle.

Your group or organization can benefit from design thinking by:

  • Learn more about the unmet needs of the target audience for the work you’re doing (customers, clients, students, users, etc…).

  • lessen the danger involved with introducing novel concepts, goods, and services.

  • Create novel solutions rather than merely improving upon existing ones.

  • Learn and iterate more quickly.

Applications of Design Thinking:

Any position or industry can benefit from design thinking. Design thinking can assist you in creating creative solutions based on the demands of your clients, regardless of your field of employment—business, government, education, or nonprofit. View case examples illustrating the contribution of design thinking in a range of contexts and activities.

Phases of Design Thinking

Although the phases of design thinking are taught as sequential processes, in reality, the process is often not that way. Some of these actions might take place multiple times, and you might even switch back and forth between them.

You can go from having nothing to creating something unique and inventive by working through the design thinking phases.

  • A good question to frame is one that motivates people to look for original answers.

  • Discover what people actually need to inspire new ways of thinking.

  • Create Ideas – Push past simple fixes to find ground-breaking concepts.

  • Make Ideas Concrete: Create basic prototypes to learn how to improve ideas.

  • Test to Learn: Improve concepts through experimentation and feedback-gathering.

  • Create a human narrative to motivate others to take action by sharing your story.

When applied correctly, design thinking will show you how to comprehend the mindsets and needs of the audience you are creating for, reveal opportunities based on these needs, and guide you toward novel solutions beginning with quick, low-fidelity experiments that serve as learning opportunities and gradually increase in fidelity.

4 Ways to Get Started with Design Thinking

Design Thinking in the process of UX design

1. Gather Insights by Practicing Empathy, Observation, and Interviewing.

Understanding your clients will help you develop the goods and services they require. Never presume to know what someone is thinking or feeling. A crucial component of the design thinking process is learning as much as you can about your target audience. Use this advice to improve your interviewing abilities.

2. Build Scrappy Prototypes to Learn About Unmet Needs.

Prototyping requires little in the way of time or money. Before investing in production, start with a pen and paper or other readily available resources, such as a PowerPoint presentation, to draw up ideas and gather feedback that will help you better understand the demands of your clients.

3. Turn Problems into Questions.

When faced with a challenge, resist the impulse to immediately come up with a solution. Change your approach and try to think of a question that might help you get to the bottom of the problem or support a small improvement.

4. Use Research to Understand the Past, Present, and Future.

The kinds of research you can conduct often fall into three categories: generative research, evaluative research, and validating research. Generative research looks at needs and uncovers new prospects. Evaluation research collects input on studies and aids in iterative improvement.

While conventional market research, also known as validating research, aims to understand what is happening right now, these two types of study are focused on the future and novel ideas. Balance your research strategy by concentrating on both the present and the potential future.

Design Thinking is for Everybody

Design Thinking is for Everybody

When your company decides to develop a new product or service; how many people are involved in the design process? Teams that create products frequently include members from a range of departments.

As a result, it may be challenging to conceive, classify, and arrange thoughts and solutions for the problems you attempt to tackle. Using a design thinking strategy is one technique to arrange the main ideas of a project and keep it on track. Anyone can participate in this method.

Design thinking benefits not only designers but also creative workers, independent contractors, and leaders who want to apply it at every level of a business. A new generation of goods and services for both enterprises and society will be developed as a result of the widespread use of design thinking.


Design-thinking approaches overcome human biases that stifle innovation while tackling the common concerns of improved solutions, reduced costs and risks, and employee buy-in. Design thinking encourages involvement, conversation, and learning by seeing companies as collections of human people driven by various viewpoints and emotions.

Design thinking generates widespread commitment to change by integrating consumers and other stakeholders in the description of the problem and the creation of solutions. Furthermore, by providing structure to the innovation process, design thinking enables innovators to communicate and agree on what is critical to the outcome at each stage.

It accomplishes this not just by overcoming workplace politics, but also by molding the experiences of innovators, important stakeholders, and implementers at every stage. That is social technology in action.

Confetti Design Studio is an award winning creative design firm based in India. We work with companies around the world by providing them premium design solutions ranging from product design, web design & graphic design. Contact us right now so we can get started on your amazing idea and project.

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