Phool Packaging Audit

Phool, hailing from India's heartland, defies traditional branding and design cliches with an innovative approach that challenges the norm.

Phool, a luxury incense brand breaking barriers by digitizing incense and showing that profits can be made in such traditional fields as well. Phool aims to uplift the somatic experience of the users’ health practices, providing opportunities for spiritual connection and beyond. Their products cover incense that can be used for prayer, yoga, meditation, and overall well-being.

Phool Luxury Incense brand’s packaging design is a standout feature of the brand, reflecting its commitment to sustainability, innovation, and elegance. The brand’s packaging design is modern, minimalist, and eco-friendly, making it a popular choice for customers who value sustainability and aesthetics. One of the unique features of Phool Luxury Incense brand’s packaging is the use of cork containers for the incense sticks. The cork containers are reusable and provide a functional and attractive storage solution for the incense sticks. This approach to packaging design not only adds to the brand’s eco-friendliness but also reflects the brand’s commitment to sustainability.

Overall, Phool Luxury Incense brand’s packaging design is a testament to the brand’s commitment to sustainability, innovation, and elegance. The brand’s packaging design is modern, minimalist, and eco-friendly, with a focus on quality, functionality, and aesthetics. The packaging design reflects the brand’s commitment to spirituality and wellness, making it a popular choice for customers who value sustainability, quality, and mindfulness.

Simple, minimalistic & traditional in both design and message to the common masses.

Phool incense product embraces a vibrant and colorful identity showcasing both premium and traditional looks to support its luxury marketing. The design pays respect to woman by portraying one of the “O” in Phool as a symbol for bindi, the temple from where it sources raw material, the river it protects, and the woman who are the main driving force of the brand.

Phool’s elegant packaging design is a sensory delight, even before you even light it.

Phool Luxury Incense brand’s packaging design is also notable for its attention to detail. The packaging is thoughtfully designed to enhance the customer’s sensory experience, with a focus on tactile materials and engaging visuals. The packaging design also reflects the brand’s commitment to spirituality and wellness, with subtle references to traditional Indian motifs and symbols.

Phool has kept the design pattern and elements simple especially when they come up with festive designs like their Diwali packaging portrays a vintage firecracker-like packaging style bringing nostalgic feelings to the user but portraying that the brand is Eco-friendly. Such design visions connect the user with memories and hence bring them closer to the brand.

Phool has kept the design methodology same throughout every packaging, for instance in this vedic havan samagri the packaging is both simple and elegant at the same time and also Illustrates the traditional side of the product in packaging.

Consistency in packaging design, language, and color can effectively communicate brand messaging and appeal to target consumers.

Although Phool has kept the design and packaging on point but language consistence and color in some packaging product could have been improved so as to keep the traditional side alive.

Although in no aspect, the design/branding is any lesser than its competitors some language for some products should have been kept in Hindi or regional language for instance Nagchampa is Hindi but Tuberose (meaning Rajneeghanda) is English and the color for packaging is dark red as for me I thought tuberose meant non-hybrid rose and the color was also dark pink. Hence, light color variants should be used along with the local language.

“Brand shouldn’t shy in using local language for their fragrance on their packaging as it connects with the audience on a deeper level”.

Our Rating is 4.1/5

I would rate Phool’s packaging 4.1 out of 5 because not only its visually appealing but also aligns with their commitment to sustainability. The packaging is made from recycled paper and features intricate floral patterns, which represent the brand’s Indian roots and traditional fragrances.

In summary, Phool’s packaging design complements the brand’s ethos and delivers an aesthetic experience that appeals to eco-conscious consumers who appreciate premium products.