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# UX/UI Audit

Sleepy Owl - The Homegrown Coffee Brand that Keeps You Buzzing

Sleepy Owl is a homegrown coffee brand that is taking the caffeine scene by storm. Founded in 2016 by Arman Sood, the brand has quickly become a household name for coffee lovers in India. What sets Sleepy Owl apart from other coffee brands is its commitment to using only the highest quality beans sourced directly from Indian farmers.
Speed Analysis

A 1 second improvement in page load time, leads a 2% increase in conversions.

(source: Study done by walmart)
As per GTmetrix, Sleepyowl website performs well on speed score. Website speed plays a crucial role in user experience, SEO, and business success. A fast-loading website can help businesses attract and retain customers, improve search engine rankings, and ultimately increase revenue.
Home Page

Makes you feel at home

Sleepy Owl’s homepage is designed to make an immediate impact on users. Their visually appealing hero section, which showcases the brand’s packaging and branding, draws the user’s attention and engages them in their product

Carousel in Sleepy Owl’s hero section provides easy browsing of main products, preventing information overload and improving user experience.

Consistent branding and packaging across Sleepy Owl’s website creates a memorable brand experience that sets them apart from competitors, driving conversions.

Wide Range of Artisanal Coffee Products

Their unique product offerings and tailored CTAs create an exceptional user experience, highlighting the benefits of each product with a design language that is consistent throughout the site.

Building Trust One Sip at a Time

Sleepy Owl’s 4.68 rating based on 1768+ reviews showcases their commitment to customer satisfaction, builds trust, provides social proof, fosters a sense of community and loyalty, and enables gathering valuable feedback to continuously improve.

Product Page

Streamlined Product Information for Quick User Action

Sleepy Owl’s website impresses with its extensive range of products that cater to diverse needs, showcasing various features and benefits that create an amazing user experience.

The subscription option to save money and enticing offers to increase cart value are a great move by the brand. However, some users might face issues with the CTA due to accessibility of information going beyond their view.

Sleepy Owl provides an impressive selection of products and features that make it worth exploring, with crucial information upfront to make browsing hassle-free and enjoyable.

Showing product benefits

Sleepy Owl uses the words “freshness” and “authenticity” in their product descriptions to emphasize the high quality and natural ingredients used in their products.

This helps in communicate their brand values and differentiate themselves from competitors.

Detrimental factors

Things they could have improved to provide a better checkout flow

Sleepy Owl kept the checkout flow fast and as a popup, but there can be some downsides to it

Sleepy Owl’s checkout flow has some positives, including its quick and mobile-friendly design that helps users order faster without having to move to a separate screen.

However, there is room for improvement. For instance, the website could showcase combo products that other users commonly purchase in a more user-friendly way. Additionally, the CTA could be made more prominent to direct users to a separate page.

The current popup design is only one click away from removing users from the flow, which could potentially decrease the cart value. Therefore, improvements in the design could enhance the overall checkout experience for users..

Search page lacks their brand touch

The search function via the navbar was fast and efficient in navigating through the current products. However, the search results page could be improved to provide more information on what actions users can take and offer relevant suggestions.
The Overall Experience

User Experience

Although the major part of the website has done a great job describing and showcasing the products in an amazing way, certain areas like the CTA and major information being hidden under a scrollable view need improvement.

Additionally, the checkout and search experience could be improved.

User Interface

Sleepy Owl’s website design is visually appealing with high-quality images and curated reviews to showcase products.

While the website’s visuals are attention-grabbing, the CTAs used were not consistent across all areas and were more catered to the specific product being showcased.

Closing Remarks

Our Rating is 4/5

Sleepy Owl’s homepage is an impressive display of their products and branding efforts. However, the checkout flow and search experience could benefit from improvement. Despite this, the visual design and packaging are noteworthy and commendable.

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