Sleepy Owl - The Homegrown Coffee Brand that Keeps You Buzzing
A 1 second improvement in page load time, leads a 2% increase in conversions.
Makes you feel at home
Sleepy Owl’s homepage is designed to make an immediate impact on users. Their visually appealing hero section, which showcases the brand’s packaging and branding, draws the user’s attention and engages them in their product
Carousel in Sleepy Owl’s hero section provides easy browsing of main products, preventing information overload and improving user experience.
Consistent branding and packaging across Sleepy Owl’s website creates a memorable brand experience that sets them apart from competitors, driving conversions.
Wide Range of Artisanal Coffee Products
Building Trust One Sip at a Time
Sleepy Owl’s 4.68 rating based on 1768+ reviews showcases their commitment to customer satisfaction, builds trust, provides social proof, fosters a sense of community and loyalty, and enables gathering valuable feedback to continuously improve.
Streamlined Product Information for Quick User Action
Sleepy Owl’s website impresses with its extensive range of products that cater to diverse needs, showcasing various features and benefits that create an amazing user experience.
The subscription option to save money and enticing offers to increase cart value are a great move by the brand. However, some users might face issues with the CTA due to accessibility of information going beyond their view.
Sleepy Owl provides an impressive selection of products and features that make it worth exploring, with crucial information upfront to make browsing hassle-free and enjoyable.
Showing product benefits
Sleepy Owl uses the words “freshness” and “authenticity” in their product descriptions to emphasize the high quality and natural ingredients used in their products.
This helps in communicate their brand values and differentiate themselves from competitors.
Things they could have improved to provide a better checkout flow
Sleepy Owl’s checkout flow has some positives, including its quick and mobile-friendly design that helps users order faster without having to move to a separate screen.
However, there is room for improvement. For instance, the website could showcase combo products that other users commonly purchase in a more user-friendly way. Additionally, the CTA could be made more prominent to direct users to a separate page.
The current popup design is only one click away from removing users from the flow, which could potentially decrease the cart value. Therefore, improvements in the design could enhance the overall checkout experience for users..
Search page lacks their brand touch
Although the major part of the website has done a great job describing and showcasing the products in an amazing way, certain areas like the CTA and major information being hidden under a scrollable view need improvement.
Additionally, the checkout and search experience could be improved.
Sleepy Owl’s website design is visually appealing with high-quality images and curated reviews to showcase products.
While the website’s visuals are attention-grabbing, the CTAs used were not consistent across all areas and were more catered to the specific product being showcased.
Our Rating is 4/5
Sleepy Owl’s homepage is an impressive display of their products and branding efforts. However, the checkout flow and search experience could benefit from improvement. Despite this, the visual design and packaging are noteworthy and commendable.