Udaan: Website Audit For India’s Largest B2B E-Commerce Platform
India’s B2B landscape is scattered and unorganized. So the challenge that Udaan is presented with is massive, to begin with. They have done a great job at simplifying and making B2B buying and selling approachable. But how good is their website? Let us find out
The Good
- A strong body copy /value proposition in the hero section.
- Very good use of illustration which is very well approachable for a second generation entrepreneur.
- Brand proposition and Brand strategy is on point with
- consistent design language.
The Bad
- Client section could have moved upwards to improve user retention and conversion rate.
- The layout of a particular section in the homepage looks scattered in desktop view.
