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Udaan: Website Audit For India’s Largest B2B E-Commerce Platform

India’s B2B landscape is scattered and unorganized. So the challenge that Udaan is presented with is massive, to begin with. They have done a great job at simplifying and making B2B buying and selling approachable. But how good is their website? Let us find out

The Good

  • A strong body copy /value proposition in the hero section.
  • Very good use of illustration which is very well approachable for a second generation entrepreneur.
  • Brand proposition and Brand strategy is on point with
  • consistent design language.

The Bad

  • Client section could have moved upwards to improve user retention and conversion rate.
  • The layout of a particular section in the homepage looks scattered in desktop view.

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