Finding The Gap
Seedhe Maut, a Delhi Hip-Hop firepower, released their new album on June 10, 2022 showcasing a tree in the album art. During its promotion, Seedhe Maut sent out bonsai plants as a token of their continued support to their friends.
However, this created a gap where it was impossible for the rap duo to do the same for their fans.
Can Augmented Reality Solve This?
To make the experience of receiving the bonsai from their favourite artist accessible to all fans, the best way was to use Augmented Reality which helped making the experience scalable.
Imagine not only following these artists on Instagram, but also having them on your workstation! Using AR enables Azadi Records to stand out from the countless music labels and independent artists out there.
The AR project started with storyboarding sessions where we identified how the 3D AR model of the bonsai will look with the 2D assets of the UI once it’s scanned.