Legacy Labs

Brand

Legacy Labs (Concept)

Industry

Skincare

Year

2025

Services

AI Photography

1) Project Overview

A Campaign Built Around Legacy Labs' Deepening Connection With Its Customers

Legacy Labs is emerging as a trusted skincare brand, winning over a loyal customer base and standing out in a crowded market.

This success stems from their effective formulations, bold branding, and affordable luxury positioning, which have helped build trust among skincare-conscious consumers.

This marketing campaign highlights their rise by showcasing their presence in beauty routines through a uniquely aesthetic and AI-driven approach.

02) Legacy Labs Current Positioning

Personally Relevant

Legacy Labs has a distinct brand positioning in every region that experiences the brand feels it understands and reflects their personal skincare needs and lifestyle.

This is made possible through a thoughtful marketing approach that taps into skincare routines, beauty standards, and language, making the brand feel naturally aligned with each market.

For this campaign, we ensured our strategy stayed true to this positioning, resonating with people, their skincare routines and their sense of beauty in our unique way.

03) Campaign Brief

Show Legacy Labs as an Essential Part of Everyday Beauty (Unlike Other Skincare Giants)

The brief for the AI-photography and marketing campaign aims to show Legacy Labs as an essential part of the skincare routines.

This includes authentic, relatable beauty moments featuring users, home settings like vanity counters or bathroom shelves and lifestyle imagery that captures skincare as a daily ritual.

Visuals like these are powerful because they help Legacy Labs stand out from its more polished, global competitors like Minimalist, Dot & Key, Ordinary, etc., by feeling grounded, personal and truly part of people’s self-care routines.

04) Our Approach

Unapologetically AI

We took a unique approach for this social media marketing campaign, leveraging the power of AI photography!

AI photography (unlike traditional photography) allowed us to significantly cut down on production time and overheads. For example, several steps typically required in skincare shots were completely avoided:
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1. Recruitment of skincare models
2. Travelling to shooting locations (camera crew + talent)
3. Renting props like skincare setups, mirrors and backgrounds
4. Executing the photoshoot
5. Post-processing skin tones, lighting and textures

This approach helped us save 2–3 lacs in cost and reduced the execution timeline by 4–5 weeks, making the campaign faster, more efficient and beautifully on-brand for Legacy Labs.

05) Photorealistic Results

AI Photography still captured all the details

We used AI photography to execute this photoshoot for Legacy Labs while ensuring photorealistic results that align with the brand’s aesthetic and skincare focus.

The tools used for this marketing campaign are as follows:
1. ChatGPT: AI Image generation & copywriting
2. Photoshop: Touchup
3. Figma: Presentation

Our unique workflow helped us retain critical details often lost in AI photography, like accurate skincare product textures, the natural glow of skin, facial expressions and realistic lighting that reflects real skincare usage.

We also experimented with other AI tools like Gemini and MidJourney, but they didn’t deliver the results we needed for a skincare brand like Legacy Labs.

06) Final Deliverables

A marketing campaign that made an impact

The final deliverables for this AI-photography-led marketing campaign for Legacy Labs included static and video posts adapted for social media platforms, covering both organic engagement and performance marketing, as well as print-ready assets for offline billboards and posters.

This showcases the power of AI photography. It enables brands like Legacy Labs to create impactful marketing campaigns without the usual budget or time constraints.

And this campaign stands as an iconic example of how smart execution can upgrade a skincare brand in today’s competition.