Aoba

Brand

Aoba

Industry

Fashion

Year

2023

Services

Branding, Packaging

1) Project Overview

Amplifying Creativity, One Sound at a Time

Confetti Design Studios collaborated with AOBA, a brand inspired by the magic of tropical escapes, offering bold and colorful beachwear and resort wear that celebrates freedom, adventure, and the joy of island living.

By conducting in-depth brand immersion and crafting a vibrant visual and verbal identity, Confetti captured AOBA's essence and addressed its market challenges.

The result was a cohesive and compelling brand strategy that resonated with its audience, delighting the clients with its transformative impact.

02) Challenges

Breaking the Noise Barrier in a World Full of Static

AOBA faced challenges in the Indian market due to limited awareness of resort wear as a lifestyle category, making it a niche segment.

Additionally, the brand needed to navigate pricing perceptions while maintaining premium quality, as Indian consumers often seek value-for-money options.

Establishing a connection between tropical living and daily life also required strategic storytelling to resonate with culturally diverse audiences.

03) The Confetti Way

Diving Deep to Design Beyond the Surface

Confetti Design Studios conducted a complete brand immersion for AOBA by delving into its history and engaging with the founders to deeply understand its vision and values.

This process helped identify key opportunities to redefine the brand's narrative, aligning it with Indian consumer aspirations.

By blending cultural insights with AOBA’s tropical ethos, Confetti crafted strategies to position it as a premium lifestyle choice, making the concept of resort wear relatable and aspirational in the Indian market.

04) Brand Naming

Tuning Up Strategy to Amplify Every Creator’s Voice

Confetti Design Studio rebranded Erotissch to AOBA, aligning the brand's identity with its core essence.

This strategic renaming involved comprehensive market research, brand strategy development, and visual design to ensure the new name resonated with the target audience.

By adopting a holistic approach, Confetti facilitated a seamless transition that strengthened AOBA's market position and brand recognition.

05) Verbal Identity

Speak Boldly, Sound Brilliantly, Always Accessible

Confetti Design Studios crafted a comprehensive brand strategy for AOBA, defining its personality as confident, vibrant, and celebratory, empowering individuals to embrace their unique style.

The brand tone balanced professionalism with approachable playfulness, ensuring bold and unapologetic communication that stood out while fostering strong community connections.

By blending inspiration with a customer-centric focus, Confetti ensured AOBA’s messaging resonated with its audience, highlighting the joy and adventure of tropical living.

06) Visual Identity

Colors That Speak, Logos That Stick

Confetti Design Studios developed AOBA's verbal identity to align with its premium and adventurous brand essence.

The brand voice was crafted to be conversational, engaging, and empathetic, fostering meaningful connections with customers while evoking excitement for the AOBA lifestyle.

By incorporating a refined vocabulary, such as "Complimentary" and "Limited Edition," Confetti ensured AOBA's communication resonated with exclusivity and trust, enhancing its credibility and desirability in the market.