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Last Journey: Website

UI/UX : 2023

‘Last Journey’ is a comprehensive end-to-end funeral service provider, offering a wide range of services to cater to the last rituals of the loved ones. With a focus on high-quality funeral services, “Last Journey” by Ferns N Petals aims to provide a seamless experience for the bereaved family during a difficult time. The website serves as an informational hub, providing all the necessary details about the services offered.


The loss of a loved one can be a difficult and overwhelming time for families. The process of arranging for a funeral can add to the stress and become a burden during a time of grief. The lack of a streamlined, comprehensive and reliable funeral service provider can lead to added stress, confusion and lack of support for families during a time of need.


The Last Journey by Ferns N Petals understands the difficulties faced by families during a time of loss. To ease the burden, they have introduced an initiative that offers comprehensive end-to-end funeral services. With their commitment to providing high-quality funeral services, “The Last Journey” aims to support families during their time of need, allowing them to mourn in peace. This solution provides a much-needed support system for families during a difficult time and helps to simplify the funeral arrangement process.

App Audit

A thorough audit was done combining both quantitative and qualitative data to provide insights into the performance of the Last Journey website. The results will help Last Journey make informed decisions and improve conversions.

Insights from Audit

Competitive Analysis

To better understand the market and improve the Last Journey website, a competitor analysis can be conducted. The competitor analysis will examine the strengths and weaknesses of similar websites offering end-to-end funeral services. This will provide valuable insights into what is working well in the market and what areas can be improved upon.

Insights From Analysis

Synthesizing the data

Based on the competitive analysis and website audit, we synthesized the data and created a new information architecture and wireframes for the Last Journey website. The revised design is aimed at improving user engagement and conversion rates, creating a visually stimulating and comforting environment, and providing a consistent and cohesive user experience.

Information Architecture & User Flow

Wireframes & Iterations

Design System

The design system for the Last Journey website focuses on themes of Vitality, energy, encouragement, and comfort. This system will guide the visual and interaction design of the website to create a consistent and cohesive user experience. Bright colors, comforting imagery and typography, intuitive navigation, and clear call-to-actions will provide a supportive and uplifting environment for families during their time of need.

Final Design

Handoff and Q/A

After completing the design phase, the designs were handed over to the development team for implementation. To maintain the high standards and expectations set during the design phase, we will stay closely involved throughout the development process. Our team will conduct regular calls with the developers to ensure the final product aligns with our vision and goals.

Additionally, we will conduct thorough quality analysis to guarantee the product meets our standards in terms of functionality, user experience, and overall quality. Our goal is to deliver a top-notch product that exceeds the expectations of our clients and provides a seamless user experience for families during one of the most challenging times of their lives.

Next Steps in the project

As we near the end of the design phase for the Last Journey project, our focus will soon shift to the development phase. The redesigned website is currently under development, and we will remain in close collaboration with the development team to ensure that the final product meets our high standards.

Once the website is live, we will monitor its performance closely, revisiting the statistics to understand how the redesign has impacted engagement and conversion rates. This information will be invaluable in helping us to identify areas for further improvement and optimization, ensuring that we continue to create the best possible version of the Last Journey website for our clients.

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