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Slope: FMCG Mobile App

UI/UX : 2023

Slope is India’s first and only food grocery and meat delivery app for tier 2 and 3 cities in India that delivers fresh and quality groceries right to your doorstep in no time.


Food and grocery delivery apps have been popular in tier 1 cities of India for a long time now. However, the idea of such apps is not well received by the people in tier 2 & tier 3 cities due to a number of reasons relate to supply of products, no proper infrastructure for delivery, difficulty in partnership with stores, etc. This makes it difficult for the well known apps to thrive in tier 2 & tier 3 cities leaving a gap between the users’ problems and it’s solution.


To bridge the gap, the solution was Slope which aimed to partner with local grocery stores in tier 2 and tier 3 cities to help users get food and groceries easily and from a wide range of products.


Competitive Analysis

Our examination of the competitive dynamics in the Indian market helped us understand the dynamics of the food and grocery delivery app industry. Understanding current trends provided a clear picture of what is potential and what could be, which in turn helped us formulate a strategy to plan and execute designs that was best suited for Slope’s business needs.

Synthesising the data

Information Architecture & User Flow

We created an Information Architecture and the user flow of the app to organise its content in a way that makes sense to users and to be on the same page when interacting between teams and stakeholders.

We started by researching how users used these competitor apps to identify common patterns users have when using them to get an overall understanding of the common user flow.

Wireframes and Iterations

Design and Deliver

Design System

Final Design


Once the project was completed, it was handed off for the next steps in the development process to developers. We will continue to work closely with these developers to make sure the quality of the product.

Where we are/Next Steps in the project

The app was wrapped up in August 2022 and is currently being developed. The app is a cornerstone for everything related to marketing and fundraising before it goes live.

The app will provide users with an easy way to order groceries online. The app is designed with a modular approach so that it can expand as needed during its lifetime which the Slope team plans on releasing soon.

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