SEO Specialist

Key activities:

• Take care of activities like keyword research, on-page, off-page, and technical SEO.
• Conduct detailed competitor analysis to identify opportunities and benchmark performance.
• Manage website audits and ensure crawlability, indexation, and schema optimization.
• Implement and oversee on-page improvements — metadata, internal linking structure, and UX-related SEO inputs.
• Build and manage backlink acquisition through ethical and white-hat methods (blog submissions, listings, Quora/Web 2.0, etc.).
• Set up and maintain GA4, Google Search Console, and performance dashboards.
• Generate weekly updates and monthly reports on organic growth, keyword rankings, and performance insights.
• Collaborate with content writers, website developers, and designers to ensure SEO recommendations are implemented accurately.
• Stay updated on Google algorithm changes and proactively adjust strategies.
• Track and improve KPIs such as organic clicks, impressions, keyword positions, and conversions.

The ideal candidate must have:

• 2–4 years of hands-on SEO experience (preferably with service-based sites).
• Proficiency in Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
• Strong understanding of technical SEO (sitemaps, schema markup, redirects, Core Web Vitals, etc.).
• Experience managing off-page campaigns and assessing backlink quality.
• Analytical mindset with the ability to interpret data and turn insights into action.
• Familiarity with HTML and Webflow CMS is a bonus.

About the role:

• Salary: 5-7 LPA
• 100% Remote role
• Additional perks: Performance bonuses, upskilling opportunity & courses