Why should I invest in branding?

The core essence of branding is to help you stand out in a competitive market. Investing in branding as a one-time effort leads to several benefits such as improved marketing performance, increased customer loyalty & brand recall, and protects you from hundreds of brands doing the same thing. Now that it has become extremely easy for anyone to launch their retail company with minimal product differentiation, it’s your brand that protects you and helps you to stand out at the same time.

What all retail industries have you worked with?

Our team of brand strategists have worked in diverse retail industries including food & beverage, personal care, healthcare, fashion & lifestyle, household, electronics, etc. And this experience is gained over multiple brand scenarios including product launch, brand launch, brand pivot, scaling internationally, etc.

What would be an approximate investment for a branding project?

The investment for a branding/re-branding project depends on several factors such as the context of brand launch/relaunch, number of products, industry you are operating in, etc. But usually the investment varies between INR 5,00,000 ($6,000) to INR 20,00,000 ($24,000). Want to know how much your project would cost? Click here to book a call and discuss your project with our founder.

How experienced is the branding team?

Our team of brand strategists and design experts have worked for approximately 8 years in the retail space, where they have worked with leading retail brands across India, USA, UK, Europe, UAE, Australia & Africa.

Unboxing Experience

Unboxing is the moment a brand truly meets its customer. It’s about creating a small, memorable experience that delights and sticks in the mind. Material and shape choices set the tone, whether it’s a sturdy glass bottle, a sleek box, or a tactile paper wrap. Add in elements like stickers, brochures, or playful inserts, and the experience becomes shareable, memorable, and even social-media-ready. Every detail works together to make opening the product feel like discovering something special.

01. Sub-Services

02. Previous Works

03. Estimated Timelines

01. Sub - Services

Material Shape & Identitfication

Material and shape set the stage for a memorable unboxing experience. Every decision, from the type of packaging to its form, impacts how the brand is perceived. Practicality, feel, and visual appeal all come together in this first interaction. The goal is to make unboxing feel thoughtful, enjoyable, and true to the brand.

Virality in Packaging Design

Virality in packaging comes from the moments a customer discovers inside the box. Thoughtful inserts, surprises, and interactive details make the unboxing shareable and memorable. It’s not just about the product, but how the experience feels and spreads organically. The goal is to turn every opening into a story worth sharing.

Material Shape & Identitfication

Virality in Packaging Design

02. Featured Projects

Bingo Tedhe Medhe Chatpat Kairi

We worked with Bingo (by ITC) to help them launch India’s next viral beverage; Aam Panna

View Work

AIM Nutrition

Global award-winning Identity & packaging design for US's health & lifestyle startup AIM Nutrition

View Work

Miduty

Building India’s fastest growing D2C supplements brand, Miduty by redesigning their branding, packaging & e-commerce website

View Work

03. Estimated Timeline

The time taken for each project purely depends on what that brand wants to achieve.

However, the following list can give you an estimate for your own projects:

1. Branding & packaging: 2 - 10 weeks
2. Website design & development: 4 - 12 weeks
3. Digital marketing: Month-on-month activity
4. Content creation & product videography: 2 - 4 weeks

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