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42hub: Corporate Brand Identity Design

Brand Identity : 2023

42hub is a company that provides shared office spaces and coworking spaces for entrepreneurs, freelancers, startups, and established companies. The company was founded in 2022 and is headquartered in Delhi. 42hub offers flexible leasing options and provides its members with various amenities such as high-speed internet, printing and scanning services, meeting rooms, and communal spaces for networking and collaboration. 42hub has expanded rapidly in recent years and operates in over 100 cities around the world.


42Hub is a new co-working place that offers flexible office spaces for freelancers, entrepreneurs, and small businesses. The client is looking for a brand identity that represents their values, style, and target audience. The brand identity should be unique, memorable, and versatile enough to be used across different platforms and applications

User Persona

The target Users for 42hub belongs between the ages of 18 and 60 who prefer value for workspace and workplace ethics. They have all range of purchasing capacity but lack the time and knowledge to find the perfect place.

Positioning Statement

For entrepreneurs, freelancers, and companies of all sizes, 42hub is the leading provider of flexible workspace solutions that offer the ideal balance of community, convenience, and value. With hundreds of locations across the globe, 42hub is a platform for professionals to connect, collaborate, and grow their businesses on their own terms, with access to modern, fully furnished offices and cutting-edge amenities that enhance productivity and well being. Whether you’re an individual or a team, 42hub is where you belong.

Brand Personality

Brand Archetype : The Explorer
The core desire of the Explorer is to discover who they are by exploring the world and be themselves. This need is met by a desire for adventure, curiosity, and fearlessness.

Brand Values

Competitive Analysis

A competitive analysis was done based on the market research on various brands from both domestic and international areas.


The Logo

The logo ideation was done based on the brand archtype i.e. the explorer
hence, the logo was made in such a form that it was different from its competitor in both style and nature.

Different Lockups

Colour combinations

Primary Color palette

Secondary Color palette


Brand in use

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