42Hub is a new co-working place that offers flexible office spaces for freelancers, entrepreneurs, and small businesses. The client is looking for a brand identity that represents their values, style, and target audience. The brand identity should be unique, memorable, and versatile enough to be used across different platforms and applications
The target Users for 42hub belongs between the ages of 18 and 60 who prefer value for workspace and workplace ethics. They have all range of purchasing capacity but lack the time and knowledge to find the perfect place.
For entrepreneurs, freelancers, and companies of all sizes, 42hub is the leading provider of flexible workspace solutions that offer the ideal balance of community, convenience, and value. With hundreds of locations across the globe, 42hub is a platform for professionals to connect, collaborate, and grow their businesses on their own terms, with access to modern, fully furnished offices and cutting-edge amenities that enhance productivity and well being. Whether you’re an individual or a team, 42hub is where you belong.
Brand Archetype : The Explorer
The core desire of the Explorer is to discover who they are by exploring the world and be themselves. This need is met by a desire for adventure, curiosity, and fearlessness.
A competitive analysis was done based on the market research on various brands from both domestic and international areas.
The logo ideation was done based on the brand archtype i.e. the explorer
hence, the logo was made in such a form that it was different from its competitor in both style and nature.