Problem
The I-Pipeline website is currently an information repository of content. Users generally need more than five clicks to get to important information and, once there, the interaction and asset options are very limited. Also They want to transition the current site away from an FYI-data dumping ground and focus on generating more leads and Improve the overall Structure of the website so that I-pipeline can improve its website from a UX point of view to improve to meet the business goal i.e Optimize conversion and product discoverability metric
Target User
The iPipeline website is currently an information repository of content. Users generally need more than five clicks to get to important information and, once there, the interaction and asset options are very limited.
Business goal was to transition the current site away from an FYI-data dumping ground and focus on generating more leads and Improve the overall Structure of the website so that I-pipeline can improve its website from a UX point of view to improve to meet the business goal i.e Optimize conversion and product discoverability metric
Our Process
Our UX audit process encompasses a thorough website audit and competitive analysis to provide a 360-degree view of user experience. This methodical approach is designed to identify areas of improvement and optimize the satisfaction of your website or application users.
Website Audit
We conducted an audit based on both quantitative and qualitative information. Our UX audit process for I-pipeline focused on the home page, products page, and contact us page. Our team conducted a thorough evaluation of these key pages to identify any obstacles in the user journey and recommend strategies to optimize the user experience. Our goal was to provide a comprehensive analysis of the overall usability and accessibility of your online platform, with a focus on improving user satisfaction and driving business results.
Insights from Audit
The insights from our UX audit for I-pipeline revealed several opportunities for improvement across the home page, products page, and contact us page. We identified areas where the user experience could be streamlined, navigation could be optimized, and content could be more effectively presented. Our recommendations took into consideration the latest industry standards and best practices for website design and user experience. The ultimate goal of our audit was to provide actionable insights and a roadmap for enhancing the user experience and driving business results.
Start Collecting Data
For the UX audit of I-pipeline, we used a combination of Microsoft Clarity and Google Analytics to gather data and gain insights into the user experience. Microsoft Clarity provided us with a comprehensive suite of tools to analyze website performance, track user behavior, and uncover opportunities for improvement, while Google Analytics gave us a broader view of website traffic, user demographics, and key metrics such as pageviews and bounce rate.
Identified Issues – Data backed
Microsoft Clarity
Microsoft Clarity provided us with data-driven insights in a website audit, including user behavior tracking, heatmaps, session recordings, and conversion funnel analysis. These insights can help identify areas for improvement and optimize the user experience.
Insights from Analysis
Google Analytics
Google Analytics provided us with valuable data on website traffic, user behavior, and conversion rates, which we analyzed to identify areas for improvement and optimize the user experience. By leveraging these data-driven insights, we were able to make informed decisions and improve website performance, engagement, and conversions.
Insights From Analysis
SEO Optimization
SEO issues are common in website audits and can include various technical and content-related problems that hinder a website’s search engine performance.
Insights From Analysis
Based on our Intuition
By incorporating experience and expertise related design decisions into a website audit, businesses can improve the overall user experience, increase engagement, and improve website performance.
Insights From Analysis
Research
Competitive Analysis
A competitive analysis of I-pipeline was conducted to evaluate the strengths and weaknesses of its major competitors in the market, including Unqork, Snowflake, Ebix, and Duffel. The analysis aimed to identify key differentiators and similarities between I-pipeline and its competitors, as well as to assess the market trends and opportunities.
Insights From Home Analysis
Documenting and presenting to clients
To ensure that your findings were well-documented and easily accessible for all stakeholders, you decided to use Notion to create a comprehensive audit report. Notion provides a powerful tool for creating a comprehensive audit report, with its flexible and customizable pages and databases. In this report, we created a main page to summarize the aim of the audit, key observations, and issues identified, with dedicated pages for each issue to go in-depth with our analysis and recommendations.
We then went forward and Went in-depth of each issue Providing Supporting evidence, Consequences followed by Criticality of the solution with easy of execution and providing It for each In-depth Issue
Next Steps
After conducting a UX audit for the website, we proceeded to analyze the current issues from a UX point of view and provided low and high fidelity wireframes as a solution. This step involves creating a visual representation of the website’s layout and functionality, helping to refine the user experience and ensure that the website meets the needs of its users.
