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Kimi is a Dubai-based cafe shaped by contemporary cafe culture and fast-moving city routines.With a bold visual identity and a focus on everyday coffee rituals, the brand positions itself as accessible, modern and easy to return to.
At its core, Kimi is about frequency be it morning coffees, afternoon breaks, repeat visits. The brand’s growth depends not just on first-time customers, but on building habits. That behavioral layer became central to how its digital experience needed to evolve.
As Kimi expanded, the app needed to move beyond simple ordering andstart building stronger customer retention. To support long-term growth, the experience had to evolveto actively encourage repeat engagement and loyalty.
Offers and discounts were not seamlessly integrated into the ordering flow, reducing their impact.
No prepaid or wallet model existed to encourage advance spending and repeat coffee purchases.
Lack of a structured tier-based rewards system led to no continued usage and brand loyalty.
We built a behaviour-driven mobile app designed to combine speed with incentives.
Clear onboarding that introduces loyalty tiers and prepaid options upfront.
Integrated Kimi Card system allowing bulk coffee purchases at discounted rates.
Menu architecture built for fast selection and customisation.
The loyalty model was built to motivate repeat behaviour through visible progression and tangible benefits.
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Confetti Design Studios’ sister concern Suplex collaborated with Kimi, a premium cafe brand in Dubai, to design and develop a seamless mobile app experience. The app enhances user convenience, enabling quick orders, personalized recommendations, and a rewards program to foster customer loyalty in a competitive market.
To ensure the app resonated with diverse customer needs, Confetti Design Studios developed three key user personas: the Introverted Coffee Lover seeking cozy solo experiences, the Hybrid Worker balancing productivity and relaxation, and the Coffee Connoisseur passionate about premium brews. These personas guided a tailored and intuitive design approach.
Confetti Design Studios designed a streamlined user flow for Kimi's app, focusing on distinct phases like browsing the menu, customizing orders, and redeeming reward points. Each step was optimized for simplicity and convenience, ensuring a delightful coffee-ordering experience.
Confetti Design Studios developed detailed wireframes for Kimi's app, laying the foundation for an intuitive and visually engaging user interface. These wireframes prioritized functionality, guiding users effortlessly from discovery to checkout.
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Confetti Design Studios curated a sophisticated color palette and modern typography for Kimi, reflecting the brand's premium and welcoming vibe. These design elements ensured consistency across the app, reinforcing Kimi's identity as a stylish and customer-focused cafe.
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Confetti Design Studios developed a cohesive design system for Kimi, blending aesthetic appeal with functionality to resonate with the target audience. This system ensured consistency across all app elements, creating a seamless and memorable user experience.
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Confetti Design Studios delivered polished, user-centric final screens for Kimi's mobile app, combining sleek visuals with intuitive navigation. The result was a vibrant yet functional interface that elevates the coffee-ordering experience for Kimi's customers.
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