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Kimi is a Dubai-based cafe shaped by contemporary cafe culture and fast-moving city routines.With a bold visual identity and a focus on everyday coffee rituals, the brand positions itself as accessible, modern and easy to return to.
At its core, Kimi is about frequency be it morning coffees, afternoon breaks, repeat visits. The brand’s growth depends not just on first-time customers, but on building habits. That behavioral layer became central to how its digital experience needed to evolve.
As Kimi expanded, the app needed to move beyond simple ordering andstart building stronger customer retention. To support long-term growth, the experience had to evolveto actively encourage repeat engagement and loyalty.
Offers and discounts were not seamlessly integrated into the ordering flow, reducing their impact.
No prepaid or wallet model existed to encourage advance spending and repeat coffee purchases.
Lack of a structured tier-based rewards system led to no continued usage and brand loyalty.
We built a behaviour-driven mobile app designed to combine speed with incentives.
Clear onboarding that introduces loyalty tiers and prepaid options upfront.
Integrated Kimi Card system allowing bulk coffee purchases at discounted rates.
Menu architecture built for fast selection and customisation.
The loyalty model was built to motivate repeat behaviour through visible progression and tangible benefits.
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