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Katoriwala: Branding and Packaging

Brand Identity & Packaging: 2023

KatoriWala is an Indian snack brand that specializes in producing traditional and authentic Indian snacks. Their snacks are made using high-quality ingredients and traditional recipes, ensuring an authentic taste that is reminiscent of the snacks found in Indian households. KatoriWala’s snacks are perfect for anyone who enjoys the taste of traditional Indian snacks, and they are ideal for sharing with friends and family during get-togethers or as a snack to enjoy during downtime. With their commitment to quality and tradition, KatoriWala is a brand that can be trusted to deliver delicious, authentic Indian snacks.


To develop a fun and colorful branding and packaging strategy for KatoriWala that resonates with their target audience and sets them apart from competitors.

User Persona

The age demographic for this brand could be quite broad, ranging from teenagers to adults who have an interest in exploring different flavors and cuisines. However, the brand may appeal more to young adults who are looking for a quick and easy snack that is also healthy and flavorful. In terms of the type of people, KatoriWala’s target audience is likely to be those who are health-conscious, appreciate quality, and have an interest in exploring traditional Indian flavors.

Positioning Statement

For snack lovers who crave authentic and traditional Indian flavors, KatoriWala provides the highest quality and most flavorful snacks that are made with the best ingredients and recipes. Unlike other snack brands, KatoriWala offers an authentic taste of India that can be trusted and savored with every bite.

Brand Personality

Brand Persona: The Jester

The Jester brand archetype is a playful and entertaining persona that seeks to create joy and laughter for its audience. They are spontaneous, lighthearted, and often push boundaries with their humor. The Jester is associated with brands that are looking to stand out in a crowded market by creating a memorable and engaging experience for their customers.

Unique Playful fonts

Jester brands may use playful and bold fonts that are easy to read, with unique and creative elements that reflect their lighthearted and entertaining persona.

Bright and Vibrant Colour Palette

Jester brands often use bright, vibrant and bold color palettes such as reds, oranges, yellows, greens, and blues, which reflect their energetic and lively personality.

Ideal for

The Jester brand archetype is ideal for businesses that want to create a fun and entertaining experience for their customers, such as companies in the entertainment, food, and beverage industries. They are also well-suited for brands that are looking to inject some humor and lightheartedness into their marketing, such as social media accounts and advertising campaigns.

Brand look and feel :

Brand Values

Competitive Analysis

By analyzing the competition in the market, we were able to have a deeper understanding of the industry and the style in which these competitors appealed to the customers. This allowed us to come to an understanding to visualize how the brand should appeal.


After competitor research was done, the ideas were conceptualized as sketches from which the ones that fits better with the brand was selected and discussed to come to a final concept.

The Logo

Different Lockups

Colour combinations

Primary colour pallete


The primary typeface is Brother, it is used for the main headings and the secondary typeface is Pally Variable, it is used for the body text.

Brand in use

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