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Miduty: Website

UI/UX : 2023

Miduty is a cutting-edge nutraceutical brand that has revolutionised the health and wellness industry. With a relentless commitment to scientific innovation and premium quality, Miduty has emerged as a trusted name in the field of nutritional supplements. Driven by a passionate team of researchers, Miduty leverages the power of nature and scientific advancements to create a diverse range of products that cater to the unique needs of individuals seeking optimal health. Their product line includes a wide array of vitamins, minerals, herbal extracts, and specialised formulations carefully crafted to support various aspects of well-being.


Miduty lacked a strong online presence and effective digital platform to connect with their target audience and showcase their products. The absence of a well-designed website hindered their ability to effectively communicate their brand values, product offerings, and the scientific innovation behind their formulations. Potential customers were unable to access comprehensive information about Miduty’s products, leading to a missed opportunity for engagement and sales. Additionally, the lack of an e-commerce platform limited the company’s reach and hindered their ability to capitalize on the growing trend of online shopping for health and wellness products.


Miduty invested in designing and developing a user-friendly and visually appealing website. The website was designed to align with their brand identity, featuring a clean and modern layout that effectively conveyed their values, product range, and scientific expertise. The website’s navigation was intuitive, allowing visitors to easily find the information they needed.

Confetti implemented a strategic approach in designing the website, focusing on converting visitors into the clients in Miduty’s services. Through intuitive navigation, clear messaging, and compelling calls-to-action, the website seamlessly directs visitors through a purposeful journey, encouraging them to take the next step and engage with Miduty’s services. The ultimate goal was to keep the clients and buyers happy and provide them with the right amount of information they needed.

Competitive Analysis

Conducting a comprehensive competitive analysis is essential for gaining a deep understanding of the strengths and weaknesses of other players in the construction industry. By conducting this analysis, Miduty was able to gain valuable insights into the strategies, strengths, and weaknesses of similar brands in the market. This analysis played a crucial role in helping Miduty identify areas where it could differentiate itself and gain a competitive advantage. By leveraging these insights, Janit was able to refine its own value proposition, tailor its services to meet specific market demands, and position itself as a leading provider of sustainable and innovative construction solutions.

Insights From Analysis

Synthesizing the data

Wireframes & Iterations

Confetti did wireframes and iterative design processes, involving Miduty throughout, to ensure a seamless user experience. By incorporating Miduty’s feedback at each stage, the final website design exceeded expectations and aligned with Miduty’s sustainability and innovation goals. This collaborative approach resulted in a user-friendly website that effectively represented Miduty’s brand.

Final Design

The final website designs for Miduty were achieved through a collaborative process that involved extensive research, ideation, wireframing, and iterative design iterations. By incorporating feedback from stakeholders, we ensured that the designs perfectly aligned with Janit’s brand objectives and provided a seamless user experience. The designs reflect Miduty’s values of Scientific feels, subtle brand, and sustainability. The website features a scientific and visually captivating look, utilizing a color palette of Blues and whites to evoke a sense of trust and calm.

Handoff and Q/A

After completing the design phase, the designs were handed over to the development team for implementation. To maintain the high standards and expectations set during the design phase, we will stay closely involved throughout the development process. Our team will conduct regular calls with the developers to ensure the final product aligns with our vision and goals.

Additionally, we will conduct thorough quality analysis to guarantee the product meets our standards in terms of functionality, user experience, and overall quality. Our goal is to deliver a top-notch product that exceeds the expectations of our clients and provides a seamless user experience for the user.

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