Problem
Velare Swiss, as a luxury watch brand, aims to solve the problem of finding high-quality timepieces that offer precision, durability, and style. The brand understands that customers are looking for more than just a way to tell time – they want a watch that makes a statement and reflects their personal style.
Solution
The brand provides the solution of high-quality and customized luxury watches for customers who value precision, elegance, and personalization. The brand offers a wide range of timepieces made from premium materials with intricate detailing and Swiss-made movements. With the custom watch configurator, customers can personalize their watches with their preferred case, dial, bezel, strap, and even add engravings.
Competitive Analysis
We identified the brand’s main competitors and assessed their strengths and weaknesses to position itself effectively in the market. Through this analysis, Velare Swiss developed unique features, such as customizability and superior craftsmanship, to differentiate itself from other luxury watch brands. Additionally, the brand has identified emerging trends in the luxury watch market, such as a preference for classic and vintage-inspired designs, and has adapted its product offerings accordingly.
Insights from Analysis
Synthesizing the data
User Persona
Overall, the wireframes and user flow for Velare Swiss were developed with the user in mind and aimed to provide an exceptional online experience for potential customers. By considering both the brand’s unique selling proposition and the competition, we were able to create a website that stands out in the luxury watch market and effectively communicates the brand’s values and offerings.
Information Architecture
Wireframes and Iterations
Design and Deliver
Design System
The design system for Velare Swiss is based on simplicity, elegance, and functionality. The brand focuses on creating timeless designs that are not only aesthetically pleasing but also user-friendly. The design system is based on a minimalist approach that highlights the beauty of the materials used in the watches. The color palette is based on neutral colors such as black, white, and gray, with occasional accents of beige.
Typography plays an important role in the design system of Velare Swiss. The brand uses a clean and modern serif and sans-serif font for all of its text-based elements. The font is easy to read and complements the minimalist design approach of the brand.
Final design
The product detail page for Velare Swiss provides all the necessary information about the watch to help the customer make an informed purchase decision. The page includes high-quality images of the watch from multiple angles, including close-ups of important details such as the dial and the caseback. The product detail page also provides detailed specifications of the watch, such as the case material, dial color, strap material, and movement type.
Watch Customization
The watch customization page for Velare Swiss is a crucial aspect of the brand’s e-commerce platform. It offers customers the opportunity to create a timepiece that is uniquely their own, with the ability to choose from a range of features and materials. The page is designed to be user-friendly, with an intuitive interface that guides the customer through the customization process.
About Us Page
The About Us page for Velare Swiss is an opportunity to showcase the brand’s story, values, and vision. It is designed to give visitors a sense of the brand’s history and background, as well as its mission and Ethics. The page is easy to navigate and is designed keeping in mind of the visually appeal and the brand language, with a clean and professional look.
Prototyping
For Velare Swiss, the UI prototyping process involved creating interactive wireframes that showcased the key functionalities and features of the website. The prototypes were designed to provide a visual representation of the website’s layout, navigation, and overall user experience.
