Branding For Retail

Build your brand from scratch or refresh it for the changing market.

Stand out attract high-value customers for your brand.

01. Sub-Services
02. Previous Works
03. Estimated Timelines
04. Frequently Asked Questions

01. Sub - Services

User Persona
Competitor Analysis
Brand Strategy & Brand Story
Brand Name, Product Naming & Tagline
Logo Design
Brand Guidelines
User Persona

We use our previous experience or on-site user research to understand the triggers that get the customers to purchase your products.

Competitor Analysis

Studying existing brands in the country and around the world and how they attract customers; including their marketing, branding, website, packaging, etc.

Brand Strategy & Brand Story

Understand the correct positioning of your brand to make sure it stands out.

This brand positioning would be communicated in a memorable way through your brand story!

Brand Name, Product Naming & Tagline

Your brand & product’s name is finalized based on your brand story.

This is combined with a memorable brand tagline that leaves a lasting Impression for the customer.

Visual Design Directions

We create multiple visual directions for the brand based on the positioning & brand story.

This will give you a window into the future of what your brand might look like

Logo Design

A memorable & iconic logo will be designed for your brand... something that stands the test of time and makes you memorable!

Brand Guidelines

We will create a comprehensive document for your brand to document how to use the branding & it’s elements effectively

User Persona
User Persona

We use our previous experience or on-site user research to understand the triggers that get the customers to purchase your products.

Competitor Analysis
Competitor Analysis

Studying existing brands in the country and around the world and how they attract customers; including their marketing, branding, website, packaging, etc.

Brand Strategy & Brand Story
Brand Strategy & Brand Story

Understand the correct positioning of your brand to make sure it stands out.

This brand positioning would be communicated in a memorable way through your brand story!

Brand Name, Product Naming & Tagline
Brand Name, Product Naming & Tagline

Your brand & product’s name is finalized based on your brand story.

This is combined with a memorable brand tagline that leaves a lasting Impression for the customer.

Visual Design Directions
Visual Design Directions

We create multiple visual directions for the brand based on the positioning & brand story

This will give you a window into the future of what your brand might look like

Logo Design
Logo Design

A memorable & iconic logo will be designed for your brand... something that stands the test of time and makes you memorable!

Brand Guidelines

We will create a comprehensive document for your brand to document how to use the branding & it’s elements effectively

03. Estimated Timeline

The time taken for each project purely depends on what that brand wants to achieve.

However, the following list can give you an estimate for your own projects:

1. Branding & packaging: 2 - 10 weeks
2. Website design & development: 4 - 12 weeks
3. Digital marketing: Month-on-month activity
4. Content creation & product videography: 2 - 4 weeks

Book a call and get unlimited revisions for your project!

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04. Frequently Asked Questions

Why should I Invest In branding?

The core essence of branding is to help you stand out of a competitive market.

Investing in branding as a one-time effort leads to several benefits such as:

  • Improved marketing performance
  • Increased customer loyalty & brand recall
  • Protects you from 100s of brands that do the same thing

Now that it has become extremely easy for anyone to launch their retail company with minimal product differentiation, it’s your brand that protects you and helps you to stand out at the same time.

What all retail industries have you worked with?

Our team of brand strategists have worked in diverse retail Industries including:

  • Food & beverage
  • Personal care
  • Healthcare
  • Fashion & lifestyle
  • Household
  • Electronics
etc.

And this experience is gained over multiple brand scenarios including product launch, brand launch, brand pivot, scaling Internationally, etc.

What would be an approximate Investment for a branding project?

The investment for a branding/re-branding project depends on several factors such as the context of brand launch/relaunch, number of products, Industry you are operating in, etc.

But usually the investment varies between INR 5,00,000 ($6,000) to INR 20,00,000 ($24,000).

Want to know how much would your project cost? Click here to book a call and discuss your project with our founder.

How experienced Is the branding team?

Our team of brand strategists and design experts have worked for approximately 8 years In the retail space where they have worked with the leading retail brands across India, USA, UK, Europe, UAE, Australia & Africa.

Let’s Build Something Great
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Rishabh Jain
Founder @Confetti
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Our Designs Are Loved Globally
The logo for the publication PACKAGING OF THE WORLD, featuring the word 'PACKAGING' in bold black capital letters and 'OF THE WORLD' in a smaller font size.
ITC Bingo Chatpat Kairi is featured in ‘Packaging Of The World', 2025
A product photograph showing a green bottle of 'Bingo! Chatpat Kairi' drink, surrounded by glasses of mango juice, a woven basket filled with raw green mangoes, and slices of mango.
The logo for the World Brand Design Society, which includes a black geometric symbol, the Royal Coat of Arms of the United Kingdom, and the words 'WORLD BRAND DESIGN SOCIETY'.
WhatABite is featured in ‘World Brand Design Society’, 2025
Close-up of a bag of orange-red 'WhatABite Chicken Chips (Barbecue)' resting on a bright yellow surface, surrounded by a laptop, an open book, a black vintage-style camera, a red thermos, and a small white bowl holding some of the chips.
The logo for the packaging editorial Dieline, represented by a black circle containing a stylized white 'D' shape.
AIM Nutrition is featured on ‘Dieline, 2025’, a globally reputed packaging editorial
A flat lay photograph of several products from AIM Nutrition's 'MeltinStrips' line, including blue boxes for 'Sleep' and white boxes for 'Beauty,' along with small orange sachets for 'Energy,' all scattered on a light background
The logo for the publication PACKAGING OF THE WORLD, featuring the word 'PACKAGING' in bold black capital letters and 'OF THE WORLD' in a smaller font size.
ITC B Natural is featured in ‘Packaging Of The World', 2025
A light green bottle of B Natural Tender Coconut Water sits on a blue and white patterned tile table next to a half coconut shell filled with a drink and garnished with a grapefruit slice and rosemary. The background is a bright seaside landscape with a blue ocean and distant cliffs.
The logo for the publication PACKAGING OF THE WORLD, featuring the word 'PACKAGING' in bold black capital letters and 'OF THE WORLD' in a smaller font size.
Pawsible Foods is featured in ‘Packaging Of The World', 2025
A smiling Golden Retriever dog wearing a green tag, leaning on a table next to a large green box of Pawsible Foods Core Wellbeing Nutritional Topper and a stainless steel bowl containing the food. The background is a blurred, lush green outdoor setting.
The logo for the publication PACKAGING OF THE WORLD, featuring the word 'PACKAGING' in bold black capital letters and 'OF THE WORLD' in a smaller font size.
Miduty is featured in ‘Packaging Of The World', 2025
A set of three black-lidded supplement bottles from the Miduty brand, labeled Estrogen Balance, Liver Detox, and Methyl B-12 & Folate, displayed against a sleek, light blue, clinical-style background.
The logo for the publication PACKAGING OF THE WORLD, featuring the word 'PACKAGING' in bold black capital letters and 'OF THE WORLD' in a smaller font size.
Swizzle is featured in ‘Packaging Of The World', 2025
A visually striking product photo featuring three cans of Swizzle Premium Mocktails (Pineapple Mojito, Blue Lagoon, and Desi Lemonade), each bearing a polar bear mascot wearing sunglasses. They are arranged on a pink surface next to a red cloth and a bowl of salad, with a hand reaching for the can on the right.
The logo for the publication PACKAGING OF THE WORLD, featuring the word 'PACKAGING' in bold black capital letters and 'OF THE WORLD' in a smaller font size.
ITC Bingo Chatpat Kairi is featured in ‘Packaging Of The World', 2025
A product photograph showing a green bottle of 'Bingo! Chatpat Kairi' drink, surrounded by glasses of mango juice, a woven basket filled with raw green mangoes, and slices of mango.