Problem
We found out that it was hard for an average coffee enthusiast to get access to homegrown coffee from other parts of the world.
It is also tricky for them to choose and buy single specialty coffee due to the lack of guides and information.
Trusting different coffee brands is another problem that the target user faces.
Solution
Faced with the challenge of delivering high-quality coffee to consumers, a new coffee brand, “The Daily Bean” was established.
They offer a wide range of single-origin specialty coffee from various regions around the world, all of which are ethically sourced and sustainably grown. The Daily Bean goes above and beyond just selling coffee, by providing an extensive brewing guide and detailed information about each coffee variant. This complete information ensures that users have a full understanding of the product before making a purchase, making it easier for them to choose the right coffee that fits their preferences and needs.
Research
Interviews
To gain a deeper understanding of user behavior, we conducted primary research by interviewing coffee enthusiasts. This gave us the opportunity to learn directly from the target audience – GenZ and Millennials – about their purchasing behavior and preferences when it comes to choosing coffee. The interviews provided valuable insights into the key factors that these consumers consider when making a coffee purchase, such as quality, flavor, origin, and price, among others. This information helped us to better understand the needs and preferences of our target audience and tailor our offerings accordingly
Insights from Interview
- 3 out of 4 users know limited types of foreign coffee
- They lack awareness of single origin coffee.
- Limited knowledge of roasting date and brewing methods for coffee beans.
- The awareness about caffeine content is limited.
- 3 out of 4 users continually explore new coffee varieties
- Some find difficulty in differentiating between coffee varieties.
- They lack trust in purity and price of foreign coffee brands.
Competitive Analysis
In order to improve the overall user experience, we conducted a thorough analysis of other e-commerce coffee apps and websites. Our goal was to understand their UI/UX design and to evaluate their success strategies. The insights gathered from this research were used to strategize the design of our own website which would help us provide a better and more user-friendly experience for our customers.
Insights from Analysis
Synthesizing the data
User Persona
To better understand the needs and goals of our target audience, we created two user personas. This method provided us with a more detailed understanding of the users we are designing for, including their motivations, challenges, and behaviors. With this information, we were able to design solutions that effectively meet the needs of our target audience and provide them with a positive user experience. By developing these personas, we were able to ensure that our designs align specifically to the needs and wants of our users, rather than making assumptions about their needs.
Information Architecture
The primary objective of the website was to make it easy for users to quickly find the information they need without any difficulty. By paying close attention to the way information was presented and organized, we aimed to create an intuitive user experience that allowed users to efficiently navigate the website.
User flow
Our objective was to design a user-centered solution that would simplify the process of buying coffee for our customers. From start to finish, we aimed to create a seamless experience that was both intuitive and effortless for the user. Whether browsing through different coffee options or making the final purchase, we made sure that every step of the process was designed with the user in mind.
Wireframes and Iterations
The following wireframes represent the visual interface of the application. Our design approach was to quickly iterate through various designs to determine the basic structure of the app. This rapid prototyping method allowed us to experiment with different layouts and features, test their effectiveness, and make improvements before investing significant time and resources into the final product. By adopting this iterative approach, we were able to make informed decisions about the design of the app and ensure that it was tailored to meet the needs of our target audience
Design and Deliver
Design System
Our style guide outlines the design principles and visual elements that define the look and feel of our product and brand. It includes details on color schemes, typography, and other visual elements that have been specifically created to resonate with our target audience of GenZ and Millennials. This guide ensures consistency in the overall UI . By having a well-defined style guide, we can maintain a strong and recognizable brand identity, which will be crucial in building customer loyalty and trust.
Final design
After thorough research, we arrived at the final design for the app. Our goal was to create a visually appealing, user-friendly interface that would enhance the overall user experience. The final design incorporated the insights and feedback gathered from our research deliver an intuitive and seamless app that meets the needs of our target audience. Our goal was to create an app that is both functional and enjoyable to use by the GenZ and Millennials, and we believe that the final design achieves this goal.
