Loomsona

Brand

Loomsona

Industry

Retail

Year

2024

Services

Branding

1) Project Overview

Striking a Balance between Sustainability & Functionality

Recognizing the importance of a strong digital footprint, Confetti aimed to improve the website's design, content, and overall user experience. The goal was to create a website that not only showcased the brand's products but also effectively communicated its values and resonated with its target audience.

02) Challenges

Intuitive & Ethical Story

In a crowded market, establishing a unique brand identity and effectively communicating it was a significant challenge. It was difficult for customers to understand Loomsona's unique value proposition. Maintaining the brand's commitment to sustainability while creating an aesthetically pleasing and user-friendly website required careful consideration of design and content choices.

03) The Confetti Way

Making the Sage of wisdom, intelligence and ethics

Confetti focused on understanding Loomsona's core values – intelligence, ethics, and sustainability – and translating them into tangible website elements. We adopted a "Sage" archetype approach, emphasizing wisdom and insightful communication. We also prioritized mobile responsiveness and user-centric design, ensuring a seamless experience across all devices.

04) Brand Strategy

The Promise of Pieces With Identity

The brand strategy for Loomsona centered on establishing a strong and consistent brand identity. This involved clearly defining the brand's personality as intelligent, ethical, and wise. The strategy focused on building trust and credibility by emphasizing transparency, ethical practices, and a commitment to sustainability.

05) Verbal Identity

The Sound of Functionality

The verbal identity of Loomsona was carefully crafted to reflect its core values and brand personality. The tone of voice was defined as energetic, imaginative, and inspiring, while maintaining a sense of wisdom and authority. The communication also emphasized the brand's commitment to inclusivity and ethical practices.

06) Visual Identity

Pieces that Speak of Beauty with Functionality

The visual identity of Loomsona was designed to reinforce the brand's values and create a cohesive brand experience. The visual identity aimed to create a sense of trust and professionalism, reflecting the brand's commitment to quality and ethical practices. The visual identity was designed to be timeless and appealing, creating a lasting impression on the audience.