Confetti Design Studios’ sister concern Suplex collaborated with The Daily Bean, a premium Indian coffee brand to design a user-friendly and visually captivating UI/UX. The project focused on enhancing digital engagement and creating an intuitive experience that reflects The Daily Bean’s premium essence.
Confetti Design Studios conducted in-depth research to identify three key user personas for The Daily Bean: the Coffee Connoisseur, the Busy Professional, and the Adventurous Newcomer. By analyzing customer behavior, preferences, and lifestyles, Confetti Design Studios tailored the UI/UX to meet each persona's unique needs and expectations, ensuring an engaging and personalized user experience.
Confetti Design Studios designed a clear and intuitive information architecture for The Daily Bean, catering to its diverse audience. The structure includes a dynamic homepage, a seamless shop section, an engaging blog, an insightful about us page, and a user-friendly contact us page, ensuring effortless navigation and an enhanced user journey.
Confetti Design Studios developed detailed wireframes for The Daily Bean, laying the foundation for a visually appealing and functional design. These wireframes mapped out the structure and layout of key pages, ensuring a seamless user flow while aligning with The Daily Bean’s premium brand identity.
Confetti Design Studios carefully curated a sophisticated color palette and typography for The Daily Bean, reflecting its premium identity and resonating with its target audience. The design choices balanced elegance and modernity, enhancing brand recognition and creating a visually cohesive digital presence.
Confetti Design Studios presented the finalized screens to The Daily Bean, showcasing a seamless blend of functionality and aesthetic appeal. The designs captured the brand’s premium essence while ensuring an intuitive user experience, receiving positive feedback for aligning perfectly with The Daily Bean’s vision and audience needs.