viega

Brand

Viega

Industry

Retail

Year

2024

Services

Social Media & Marketing

1) Project Overview

Crafting connections, and bridging traditions, Confetti and Viega build a brand that flows with innovation.

Confetti Design Studios helped Viega modernize its marketing efforts while honoring its 125-year legacy. By conducting competitive analysis and identifying key audience segments, Confetti crafted a human-centric social media strategy, featuring tailored content, influencer collaborations, and multilingual campaigns. This approach amplified Viega’s global presence, resonating with diverse stakeholders and celebrating its industry leadership.

02) Challenges

From pipes to personaS, solving the flow of modern branding challenges for Viega.

Viega faced challenges in modernising its brand to resonate with a broader, global audience while maintaining its legacy as a trusted leader in plumbing technology. Communicating its dual focus on sustainability and innovation effectively, alongside simplifying its vast range of technical solutions for diverse stakeholders, was key. As an established century old brand, building its digital presence demanded absolute authenticity, leaving no room for generic narratives or surface level communication. Balancing tradition with a progressive outlook required a strategic overhaul of branding and messaging.

03) The Confetti Way

Confetti uncovers Viega's roots to reimagine its brand!

Confetti Design Studios approached Viega with a holistic digital strategy that went far beyond product promotion, aiming instead to build a modern and authentic presence worthy of its century old legacy. Through deep collaboration with senior leadership, we uncovered the brand’s history, values and wider impact, enabling us to craft digital experiences that simplified complex technical solutions while highlighting everything Viega truly stands for, from engineering excellence to safe water initiatives, sanitation programs and large scale systems used in ships and aircraft. We created an integrated content ecosystem that strengthened credibility, including formats like YouTube podcasts that offered real expertise and meaningful conversations, showcasing the brand’s purpose far more effectively than conventional ads. This blend of clear storytelling, thoughtful website architecture and purpose led communication not only elevated brand awareness but also helped drive high intent engagement, giving Viega a digital presence that felt human, influential and commercially impactful.

04) The Insights

Strengthening Awareness, Shaping Perception and Driving Conversions

Through our digital transformation efforts, Confetti has helped Viega build far greater clarity and recognition around what the brand truly does and what it stands for. By showcasing not only its products but also its purpose, values and industry wide impact, audiences now understand Viega as a global leader committed to innovation, sustainability and safe water solutions. This shift in awareness has also improved how people perceive the brand, seeing it as more transparent, future ready and deeply influential within the plumbing and infrastructure ecosystem. With stronger storytelling, high quality content and a more intuitive digital journey, the brand has experienced increased trust, deeper engagement and ultimately a measurable rise in conversions and sales, confirming that the right narrative can drive both reputation and revenue.

05) Marketing Assets

Bringing the Brand to Life Across Every Touchpoint

Confetti extended Viega’s brand beyond digital platforms by crafting a comprehensive suite of physical marketing assets that strengthened visibility, culture and everyday brand experience. From WhatsApp invites, event announcements and on ground banners to booklets, award designs, notebooks and magazine layouts, every asset was created to communicate consistency, credibility and purpose. Our work also shaped the physical environment of the brand, with office graphics, colour themes and wall installations designed to make the workspace feel aligned with Viega’s identity and values. This environmental branding not only elevated the aesthetic experience for employees and visitors but also reinforced a shared sense of pride and culture within the organisation. Through these thoughtfully designed touchpoints, the brand now lives cohesively across digital, print and space, creating a unified and impactful presence at every level.

06) Global Impact and Perception

A Brand Recognised for Purpose and Progress

Today, Viega is increasingly perceived as a global force that extends far beyond plumbing solutions. From maritime systems and aviation applications to large scale international infrastructure projects, people now recognise the brand for its engineering reliability, innovation and worldwide presence. The initiatives Viega supports, whether in safe water access, sanitation or community health, further strengthen its reputation as a company driven by purpose as much as performance. Through consistent communication, conscious storytelling and a cohesive brand presence, the world now sees Viega as a partner committed to creating safer environments, advancing global standards and shaping a more sustainable future. This renewed perception reinforces its standing as an international leader whose impact is felt across industries, continents and communities.