What a bite

Brand

What A Bite

Industry

Food & Beverage

Year

2024

Services

Branding, Packaging

1) Project Overview

Turning crunchy ideas into a brand that’s truly irresistible!

Confetti Design Studios collaborated with Whatabite to transform its branding and enhance its appeal to health-conscious snack lovers. Through in-depth immersion, strategic brand development, and a tailored verbal identity, Confetti crafted a cohesive and vibrant brand experience. The agency's work, including logo design, color palette, and typography, resonated with the target audience, exceeding client expectations and establishing Whatabite as a standout in the healthy snack market.

02) Challenges

Crunch your cravings, not your health goals!

Whatabite faced the challenge of standing out in a competitive snack market saturated with unhealthy and traditional options. Despite offering baked chips for health-conscious consumers, the brand struggled to effectively communicate its unique value proposition—health without compromising taste. Creating a visually appealing and user-friendly digital presence that resonated with its target audience posed a significant hurdle.

03) The Confetti Way

Designing success, one crunch at a time!

Confetti Design Studios collaborated with Whatabite to elevate its branding by conducting an in-depth immersion. Through insightful conversations with the brand’s senior leadership, the team deeply understood Whatabite’s challenges, vision, and unique history. This process laid the foundation for crafting a strategic and impactful design approach that aligned with the brand’s goals and resonated with its health-conscious audience.

04) Brand Strategy

Serving strategy that’s as crisp as the chips!

Confetti Design Studios crafted a tailored brand strategy by placing Whatabite’s target audience at the core. Leveraging detailed user personas, the team identified health-conscious consumers' needs, preferences, and behaviors. This strategic approach ensured that the brand's messaging, visuals, and positioning resonated perfectly with its audience, bridging the gap between healthy snacking and irresistible flavor.

05) Verbal Identity

Words that crunch louder than chips!

Building on the brand strategy, Confetti Design Studios developed a distinct verbal identity for Whatabite that spoke directly to health-conscious snack lovers. By crafting a tone that was vibrant, playful, and authentic, they ensured the brand’s messaging reflected its promise of guilt-free indulgence. This cohesive voice helped Whatabite stand out, creating a connection that was both relatable and memorable.

06) Visual Identity

Design that’s a feast for the eyes and the brand!

Confetti Design Studios brought the brand to life by crafting a logo, color palette, and typography that perfectly aligned with Whatabite’s target audience. The fresh, vibrant visuals appealed to health-conscious consumers while reflecting the brand’s energetic and wholesome personality. The results exceeded client expectations, delivering a look that was both modern and mouthwateringly inviting.