What A Bite

Brand

What A Bite

Industry

Food & Beverages

Year

2024

Services

Website Design & Development

1) Project Overview

We partnered with Whatabite, a healthy snack brand, to design a user-friendly website that highlights its commitment to healthy living. The focus was on easy navigation, vibrant visuals, and user-friendly features to attract health enthusiasts. Whatabite specializes in baked meat-based chips, filling a gap in the Indian market for quality meat-based snacks.

02) User Personas

To create a website that resonates with Whatabite’s audience, we developed two main user personas. The first persona represents retail users who purchase snacks for personal use, while the second persona represents wholesalers who order in bulk to meet larger demands. These personas helped shape a user-focused and engaging digital experience.

03) Information Architecture

We structured Whatabite’s website to provide clear and accessible information. The key features of the website included product pages, category pages, an About Us section, and essential legal pages such as Terms and Conditions, Privacy Policy, and Returns and Refund Policy. The design ensured users found the right information at the right time, making their purchase journey smooth and enjoyable.

04) Wireframes

Wireframes were created to map out the website’s structure and functionality. These blueprints focused on user-friendly navigation and a design tailored to Whatabite’s health-conscious audience.

05) Colors and Typography

We chose colors and typography that reflect Whatabite’s vibrant and healthy brand. The color orange symbolizes energy, enthusiasm, and appetite, while blue conveys trust, reliability, and freshness. The beige background adds a natural tone, complementing the vibrant colors and emphasizing wholesome products. These elements created a visually appealing and cohesive design that engages the target audience.

06) Final Screens

The final design delivered a polished, user-friendly experience that perfectly captured Whatabite’s brand identity. Unique features included triangular shapes for section breaks on the pages inspired by the logo and a simple, vibrant layout that guided users effortlessly through the site. The intuitive navigation and striking visuals encouraged user engagement and conversions, exceeding client expectations and showcasing the essence of Whatabite.

Let’s Build Something Great

Rishabh Jain
Founder @Confetti

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