Anomaly
Brand
Anomaly
Industry
Retail
Year
2025
Services
Website Design & Development
1) Project Overview

Anomaly Bio is a biotechnology company building the future of ingredient supply chains through advanced fermentation. They engineer microbes into micro-factories capable of producing functional ingredients for nutrition, crop protection, and personal care at scale. As a brand operating at the intersection of science, sustainability, and technology, Anomaly needed an identity that felt forward-looking, minimal, and globally relevant. Confetti helped shape their visual universe, digital presence, and brand foundations with clarity and intention.

02) User Personas

Confetti Design Studios developed user personas for Miho, ensuring the website design resonated with fashion-conscious shoppers. By analyzing customer preferences and shopping behaviors, we crafted an intuitive and engaging user experience.

03) Information Architecture

A well-organized information architecture was designed to streamline product navigation. Key pages such as Home, Collections, Product Details, and Checkout were strategically structured to facilitate a smooth and efficient shopping journey.

04) Wireframes

To ensure a structured shopping experience, wireframes were designed to outline the product layout, filtering options, and user flow. These wireframes helped establish a functional and aesthetically pleasing eCommerce interface.

05) Colors and Typography

A thoughtfully curated color palette and typography were selected to reflect Miho’s brand identity. The choices exuded elegance and modernity, enhancing both aesthetics and usability to create a seamless shopping experience.

06) Final Screens

The final eCommerce website design delivered to Miho was a perfect blend of fashion and functionality. With a sleek, intuitive interface and seamless shopping flow, the website positioned the brand for success in the competitive online fashion market.

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Rishabh Jain
Founder @Confetti
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