Butterful

Brand

Butterful

Industry

Food & Beverages

Year

2021

Services

Website Design & Development

1) Project Overview

Confetti Design Studios partnered with Butterful, a premium peanut butter brand in India, to create a compelling and user-friendly digital presence through exceptional UI/UX design.

The collaboration included developing detailed user personas to understand customer needs, designing intuitive wireframes, and selecting vibrant colors and typography that resonate with the brand's identity.

The process culminated in delivering refined, visually appealing final screens that align with Butterful's commitment to quality and customer satisfaction.

02) User Personas

Confetti Design Studios developed detailed user personas to ensure Butterful's digital experience aligned with its target audience. These included The Gourmet Explorer, which seeks premium, preservative-free butter to enhance gourmet creations.

‍The Busy Professional prioritizes convenience and nutritious, quick-to-use options, while The Health Conscious prioritizes family-friendly, additive-free spreads. Each persona helped shape the design process to cater to their unique needs, motivations, and preferences.

03) Information Architecture

Confetti Design Studios crafted a well-structured information architecture for Butterful's UI/UX to ensure smooth and intuitive navigation.

Key pages included a visually engaging homepage, a detailed product page highlighting unique offerings, a recipe page to inspire culinary creativity and a contact page for seamless communication.

This structure was designed to provide users with a hassle-free and enriching browsing experience.

04) Wireframes

Confetti Design Studios developed detailed wireframes as part of Butterful's UI/UX design process, providing a clear visual blueprint for the website.

These wireframes outlined the layout, functionality, and user flow, ensuring an intuitive and user-centric experience. By focusing on clarity and usability, the wireframes served as a strong foundation for creating an engaging and seamless digital platform for Butterful.

05) Colours and Typography

Confetti Design Studios carefully curated the colors and typography for Butterful's UI/UX design, reflecting the brand's vibrant personality.

The logo's bold orange hue conveys optimism, enthusiasm, and confidence, perfectly aligning with Butterful's energetic identity. Fun and trendy typography was chosen to enhance visual appeal and create a friendly, approachable brand experience.

06) Final Screens

Confetti Design Studios presented the final screens to Butterful, showcasing a polished and cohesive UI/UX design.

The clients were thrilled with the exceptional result, praising the seamless navigation, vibrant visual elements, and overall user experience. The final design effectively captured Butterful's brand essence while providing an engaging and user-friendly platform.