Celesti

Brand

Celesti

Industry

Skincare

Year

2023

Services

Website Design & Development

1) Project Overview

Celesti, a brand rooted in the harmonious blend of nature, science, and spirituality, partnered with Confetti Design Studios to craft a seamless UI/UX experience that embodies its unique philosophy. Known for its innovative skincare solutions that integrate the essence of natural ingredients with cutting-edge scientific advancements, Celesti sought a digital presence that reflects its mission to nurture both the skin and the soul.

02) User Personas

The first stage of Celesti’s UI/UX development involved curating detailed user personas by Confetti Design Studios. This process ensured that the digital experience would resonate with Celesti's target audience by understanding their needs, preferences, and behaviors. The personas helped shape a user-centric design approach, aligning the brand's philosophy with its audience’s expectations.

03) Information Architecture

Confetti Design Studios crafted a comprehensive information architecture for Celesti, including essential pages like the About Us and category pages. This structure was designed to facilitate smooth and intuitive navigation, ensuring users can easily explore the brand’s offerings. By organizing content thoughtfully, the architecture enhances the overall user experience and supports Celesti’s unique brand philosophy.

04) Wireframes

Confetti Design Studios developed wireframes for Celesti’s UI/UX design, providing a clear visual blueprint of the website’s structure. These wireframes outlined the layout and functionality of key pages, ensuring an intuitive user experience. The design team focused on creating an aesthetically pleasing yet highly functional interface that aligns with Celesti’s spiritual and scientific approach to skincare.

05) Colours and Typography

Confetti Design Studios carefully selected colors and typography for Celesti’s website to resonate with its target audience. The color palette and fonts were chosen to reflect the brand's spiritual and scientific philosophy, creating a calming yet sophisticated atmosphere. This design approach ensures that the digital experience is visually appealing and aligned with Celesti’s values, fostering a deeper connection with users.

06) Design System

Confetti Design Studios presented the final screens of Celesti’s UI/UX design to the clients, who were thrilled with the outcome. The design successfully captured the brand’s essence, blending modern aesthetics with spiritual elements. The clients appreciated the seamless navigation, cohesive visual elements, and user-friendly experience, aligning perfectly with their vision for the brand.