miho

Brand

Miho

Industry

Retail

Year

2024

Services

Website Design & Development

1) Project Overview

Confetti Design Studios collaborated with Miho, a clothing brand, to design an engaging and high-performing eCommerce website. The objective was to create a seamless shopping experience, optimize product discovery, and build a visually appealing interface that reflects the brand's fashion-forward identity.

02) User Personas

Confetti Design Studios developed user personas for Miho, ensuring the website design resonated with fashion-conscious shoppers. By analyzing customer preferences and shopping behaviors, we crafted an intuitive and engaging user experience.

03) Information Architecture

A well-organized information architecture was designed to streamline product navigation. Key pages such as Home, Collections, Product Details, and Checkout were strategically structured to facilitate a smooth and efficient shopping journey.

04) Wireframes

To ensure a structured shopping experience, wireframes were designed to outline the product layout, filtering options, and user flow. These wireframes helped establish a functional and aesthetically pleasing eCommerce interface.

05) Colors and Typography

A thoughtfully curated color palette and typography were selected to reflect Miho’s brand identity. The choices exuded elegance and modernity, enhancing both aesthetics and usability to create a seamless shopping experience.

06) Final Screens

The final eCommerce website design delivered to Miho was a perfect blend of fashion and functionality. With a sleek, intuitive interface and seamless shopping flow, the website positioned the brand for success in the competitive online fashion market.