Our Methodology
Take a look at our scientific and data-backed approach to outperform other brands and increase your profitability!
These frameworks are applicable to products of all categories, Industries and demographic and are suited to the Indian demographic with 92% accuracy
Why You Should Care About Packaging Design?
66% Of consumers tried a new product because the packaging caught their eye.
72% Users are influenced to buy a product for its packaging. While price influenced 67% of consumers.
Poor packaging could deter 52% of consumers from making a purchase.
Keeping all variables (product, brand, price, positioning, etc.) the same and simply changing the product packaging showed a reduction in sales by 52% with over 10,000 shoppers.
Source: Package Insight, 2017
That’s why we Invested time and money to perfect the packaging design process for Indian FMCG Industry!
Only Indian agency that predicts packaging performance.
Grounded in a decade of experience, scientific analysis tools and cutting-edge technology, our process delivers consistently high-performing consumer packaging that reduces risk and removes subjective decision-making.
We are the only branding and packaging agency In India that uses “Pre-Attentive Processing” that gives our clients a 92% accuracy from all our packaging analysis methods!
Why we are good at this.
Our team is lead by Rishabh Jain, with his decade of experience in the creative Industry working with Industry leading brands as well as brands that disrupt the FMCG market! This is supported by his background in computer science and data-analysis partnerships that have allowed us to build data-backed creative processes.
Additionally, the core design team is lead by Industry’s Top 1% talent that have worked with brands such as Netflix, RazorPay, Forest Essentials, FnP, OPPO, etc.
The Packaging Prediction Model™
01
Position
Purposefully guiding consumers to perceive your brand a certain way.
Brand positioning is the cornerstone used to create associations in your customer’s mind that leads them to see your brand in a specific and highly differentiated way.
Objective & appropriate
positioning.
- Proximity
- Defensibility
- Consumer trend alignment
- Company’s ability to execute
- Market size
- Competitive availability
- FMCG Parallels
Calculating Packaging Resonance Score™
02
Attract
Garner more attention and be more memorable.
Breaking the pattern.
During those very first moments a consumer shops the category entry point, visual distinctiveness is even more important than differentiation and positioning.
Studies have proven that brands which score over 50% uniqueness across distinctive packaging assets will unlock 32% more brand recall and 28% greater visibility.
Distinctiveness Audit™
Our Distinctiveness Audit™️ gives us the insights regarding the uniqueness and distinctiveness of the packaging.
By auditing your competitors and your own packaging concepts, we can highlight areas we should avoid or navigate as we map the visual patterns needed to unlock greater visibility and recall.
Through this exercise, we can plot the best possible route in these areas:
- Higher brand recall
- Higher brand visibility
Distinctiveness Audit™ studies 8 core elements for highest performance
Key to success of several new brands.
New brands in each segment use this technique to increase their brand recall and memorability compared to Industry leaders.
This technique is so powerful that it allows brands to carve a niche even in saturated Industries like bottled water
Brands like Fiji water have been growing their ARR by 9% while the rest of the bottled water industry is in decline due to sustainability concern.s
03
Communicate
Communicate unique value and prove it with consumer testing.
Communicate effectively within 3 seconds.
Once you attract consumers to your product, you have roughly 3 seconds to communicate on-pack how your product fits into their life and solves their problem better than anyone else.
Research shows that more than 85% of packaging failures are attributed to unclear or unfocused messaging.
Purchase drivers & messaging hierarchy.
Users look for a certain information that helps them to make the final decision to make the payment and purchase your product. We call these chunks of information are called ‘purchase drivers’.
Our proprietary technique allows us to study:
- Purchase drivers your competitors are focusing on
- The order of importance of such drivers
- Purchase drivers your brand should focus on
- Final scores for all packaging concept
Get it right in the first attempt
Higher returns.
Lower risk.
No surprises.
No confusion.
No subjective bias.
100% Confidence.
Now you see the difference between Confetti Design Studio’s proprietary packaging design method and other agencies.
This is what allows the biggest brands in India to trust us with their packaging design and retail challenges!
Want to grow your FMCG brand?
Fill the form below and let’s get on a quick call to see how we can help you!
Want to grow your FMCG brand?
Fill the form below and let’s get on a quick call to see how we can help you!
