As we all have witnessed significant technological development in the past few years, it is still developing. In these years the way of interacting with several digital interfaces has been changed widely. Sometimes before we just used to have basic graphic interfaces and if we see it today, we have complex web applications. As per the demand of users, there are several changes in UX designs. In this article, we will cover the evolution of UX design and the types of impact on businesses.
Changes in UX Design with Time
Initial Years of UX Design:
During the 1960s, the concept of UX design was introduced with the first computer graphics. At this time, the only motive of UX design is to create simple and user-friendly interfaces for mainframe computers. As we know, technology keeps on improving, so during the 1980s and 1990s, the main focus of UX design shifted to some desktop applications and GUIs (Graphical User Interfaces)
The Rise of the Web:
During the middle of the 1990s, the internet was growing, and adding to it, WWW (World Wide Web) was born. Many businesses were trying to capture the online market. At this time, UX designers faced some critical challenges where they not only had to create a user-friendly interface, but it should also be attractive. In the 90s, web design was just focused on creating static websites using HTML and CSS.
The Mobile Revolution:
Again technology changed, and new devices like smartphones and tablets got introduced, which changed the entire scenario of UX designing. Every UX designer must learn the latest technologies to make an interactive design. The screens of smartphones are small, so they need to create designs for small screens, and they should be attractive.
The Emergence of Responsive Design:
As we have seen how mobile changed the scenario of UX design, the designers need to work on responsive design. The responsive design helps adapt to the different screen sizes and resolutions so that users won’t get disappointed with the interface.
The Impact of User-Centered Design:
The basic meaning of User-Centered Design (UCD) is that a user is at the center of the design, and the user can demand different services. It left a crucial impact on UX design because designers now need to understand the needs of the user, and accordingly, they need to develop the interface. The main motive of this UCD is to increase the satisfaction level of users.
The Rise of Artificial Intelligence:
We all have seen how artificial intelligence takes control of some technical aspects. To improve the experience of AI, UX designers need to work more on the design part. Artificial Intelligence will help to analyze the behavior of users and give some filtered suggestions according to past searches or browser history.
The Future of UX Design:
We can say that technology is still evolving, and as technology grows, the growth of a ui ux design studio will also be there. We are trying to use virtual reality in which people will not be physically present at that location. Still, you can experience their holocaust, and for this, people may require a lot of knowledge related to UX design. The design will even become more interactive and personalized for each user.
Effect of UX Design on Businesses
As we know, businesses want to take control of the online market, which has been getting more popular in the past few years because of Covid and several reasons. Online markets are time-saving options because users get their desired items at home. It becomes essential to have a good and user-friendly interface for online websites or applications so that customers can’t get bored while surfing on websites. Here are some benefits of UX design for online businesses.
Customer Satisfaction:
If you have an attractive UX design, then users will try to invest more time in your application or website and get satisfied with all the things and can even purchase products. It would be best if you tried to invest more time in UX design by working with a good ui ux design studio. Customers may even rate you higher, which will build a good reputation in the market.
Brand Reputation:
Every brand wants to make a good reputation among the customers so that they can purchase products from their website only, but for this, you first need to make an attractive user interface. Hence you can hire some professional UX designers for your team. A good user interface will help you build a good brand reputation throughout the journey.
Sales and Revenue:
If you have an excellent user interface, then the number of customers or users visiting your website will be too high, due to which the sales will automatically go high, and you will generate a good amount of revenue with just a great UX design of your application or website. It will even help in improving your conversion rate on your website.
Competitive Market:
Many businesses are not working well because they are not shifting to the online market, or if they have moved, they don’t have a good user interface. In the world of competitive nature, it is tough to manage both things in parallel; hence you hire a good UX designer from a good ui ux design studio who will make your website presentable. Just market your products well, and you will see the changes in the sales and revenue after a few times because of UX design.
Data Analysis:
People think UX design can only help gather the customer, but you can even analyze the sales of your products and revenue. You can know which product is getting sold more frequently and make your warehouse accordingly.
Conclusion
UX design is something that will never stop, and this field will keep on getting enhanced every year. There is no limit to design. As technology keeps on growing similarly, the work for a ui ux design studio will also keep on increasing every day. It impacts a business in several ways, like customer acquisition, sales, revenue, etc.
