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Swizzle: Packaging

Scope of project: 2023

Swizzle, an innovative mocktail brand from India, caters to non-alcoholic beverage enthusiasts. Our range of premium mocktails is meticulously curated with top-notch ingredients, ensuring a fusion of flavors that captivate the palate. Immerse yourself in the essence of Swizzle today!


Swizzle embarked on a packaging renewal journey for global stores and online retail, aligning with its new identity of differentiation and modernity. The task involved capturing Swizzle’s essence while ensuring functionality across various formats.


Collaborating closely with our clients, we explored multiple design iterations before settling on a hero design featuring a mascot style. However, to avoid categorizing flavors as masculine or feminine, we opted for a gender-neutral animal character, ultimately selecting the friendly and non-threatening polar bear.

Rejected Designs

Final Packaging

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