Problem
Swizzle embarked on a packaging renewal journey for global stores and online retail, aligning with its new identity of differentiation and modernity. The task involved capturing Swizzle’s essence while ensuring functionality across various formats.
Solution
Collaborating closely with our clients, we explored multiple design iterations before settling on a hero design featuring a mascot style. However, to avoid categorizing flavors as masculine or feminine, we opted for a gender-neutral animal character, ultimately selecting the friendly and non-threatening polar bear.
Rejected Designs
Final Packaging
