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Whim: Website

UI/UX : 2023

In the vast ocean of the music industry, Whim’s sets sail as a captivating company that both creates and distributes sensational sounds. With their irresistible blend of wit, availability in stores worldwide, and a focus on young adults, Whim’s is making a splash in the industry. This case study dives deep into how Whim’s has successfully conveyed a sense of excitement while offering affordable musical experiences to their target audience.


One of the challenges faced by emerging artists in the music industry is the difficulty of gaining widespread recognition and exposure for their talents. Many exceptionally talented musicians struggle to break through the noise and reach their target audience due to limited resources and lack of industry connections. This results in a missed opportunity for both the artists and music enthusiasts who are hungry for fresh and innovative sounds.


  1. Whim’s introduces the game-changing “Spotlight Program” to address the limited discovery and exposure faced by emerging artists.
  2. Curated Talent Scouting: Whim’s actively seeks out exceptional, undiscovered musicians across genres.
  3. Nurturing and Development: Selected artists receive mentorship, resources, and support to refine their craft and prepare for success.
  4. Promotional Push: Whim’s leverages its network and marketing expertise to generate buzz and capture attention for Spotlight artists.
  5. Collaboration Opportunities: Spotlight artists collaborate with established musicians, creating captivating music and expanding their fan base.
  6. Broad Distribution Channels: Whim’s ensures global reach through digital streaming, physical distribution, and their online store.


Competitive Analysis

In order to enhance the overall user experience, Whim embarked on an extensive analysis of other record label websites and music apps. Our objective was to delve into their UI/UX design and evaluate their successful strategies. The valuable insights we gathered from this research served as the foundation for strategizing the design of our own website, enabling us to deliver a superior and more user-friendly experience for our music-loving audience.

Insights From Analysis

Wireframes & Iterations

To ensure a user-centric and efficient development process, Whim employed wireframes to outline the content and functionality of our landing page, taking into account user needs and journeys. Wireframes serve as an initial blueprint, establishing the fundamental structure of the page before incorporating visual design and content. By utilizing wireframes early in the project, we sought user and client approval on key page layouts and navigation, instilling confidence as we progress.

Design System

The design system for Whim’s website revolves around the themes of Creativity, Energy, Trendiness, and Trustworthiness. This system will shape the visual and interaction design, ensuring a consistent and cohesive user experience. Embracing trendy design elements, a vibrant purple color palette, and captivating imagery and typography, our goal is to ignite a sense of excitement and establish a strong connection with our audience. Intuitive navigation and prominent calls-to-action will provide a user-friendly experience, enabling visitors to effortlessly explore and engage with our cutting-edge music offerings.

Final Design

Our final design for Whim’s website embraces bold typefaces and vibrant colors, infused with a touch of artistic rebellion. This distinctive approach sets us apart from the competition, allowing us to carve our own unique identity. By incorporating elements of modernism and artistic expression, we create an immersive visual experience that captures the essence of our eclectic music offerings. The combination of bold typography and vibrant hues showcases our daring spirit and pushes the boundaries of conventional design, leaving a lasting impression on our audience.

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