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The Role of Color in Mobile App and Website Design

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Have you ever noticed that we are surrounded by a myriad of colors all the time? Be it about selecting the clothes or finalizing the home interiors, we often pay keen attention to the color scheme. Even the food we eat or drinks we sip is full of hues impacting our mood/ appetite. The more interesting thing is that the perception of all colors in our minds is usually unintentional, and we form such perceptions just by looking at them.

Do not believe the same? Well, don’t you think about colors like sky blue when you hear the word “cool” and hues like yellowish orange when someone says “warm”? That is the kind of power all colors hold where they can impact the viewers’ and listeners’ feelings and imaginations.

And, if something holds that much influence, a wise business doer or brand manager is certain to use it for the best of their business. This is also the reason why entrepreneurs nowadays are hiring a knowledgeable, innovative, and experienced ui ux design company in India because they want to design the website, mobile app, and everything else with the most meaningful blend of colors for their company’s positive marketing.

Let’s know the role of colors in developing a mobile app and website design for your business’s growth.

Colors can impact emotional responses to the website or mobile app.

  • Even psychologists agree that colors have a profound impact on our mental state, emotions, and overall behavior. For instance, blue is often associated with calmness, green usually depicts serenity, and yellow is often associated with happiness and optimism. However, some colors may have dual meanings like red representing love, danger, excitement, etc.
  • So, it becomes imperative to use the colors in the company’s logo, website, and mobile app after understanding the emotional associations of the colors. So, always seek help from a proficient designer to create the desired emotional response in your online audience through a favorable color scheme.

Colors in the website or mobile app can build a strong identity for your business.

  • Colors are often used as reliable mediums to establish and reinforce brand identity, creating a sense of familiarity and trust with users. For example, the letter M in yellow color is enough to make a person think about Mcdonald’s, while the blue and white color scheme of Facebook has become synonymous with the brand. Thus, the same colors in the website and mobile app can build strong identities.
  • By using consistent color schemes across all touchpoints, like the mobile app, the website, and beyond, designers can create a cohesive brand identity that resonates with users. For example, you can create a sustainable or agricultural identity with a website and mobile app with a template in green color.

Colors in the website or mobile app can affect particular cultural communities.

  • This part can get tricky sometimes because colors may also come along with specific references in cultural communities, while having different meanings in different cultures, societies, etc. One has to be conscious of their color selections, especially if they are catering to a global audience through their product, brand, website, mobile, app, and so on.
  • A common example, in this case, will be the usage of the color green for people preferring vegetarianism, while red color is often considered to be used for food, beverages, and other products having animal content therein. So, if you are running a business of such a nature where consumers denote colors with culture, your UI UX designer must be aware.

Colors in the website or mobile app should be finalized with a holistic approach.

  • This is probably one of the most skipped points while designing a website or mobile app. It is indeed challenging to think about each individual’s approach to visiting our website or mobile app. Thus, one may unintentionally miss out on looking at the color scheme thing from this angle where users have sensitive visions.
  • An experienced ui ux design company in india will follow a holistic approach and develop your website/ mobile app keeping in mind the possibilities of all user experiences. Such designers will ensure that the designs, templates, etc. are accessible to all users, particularly to users with color vision deficiencies. Such a mindset is rare but very thoughtful and useful.


What are the quick and effective tips to enhance the role of colors in mobile apps and websites?

Now that you have understood the importance of color in mobile app and website design, you should also know the nitty-gritty details and tips.

  • Avoid too many colors as the users may find such a mobile app or website very confusing with all shades of colors in one place. Having to see several colors all at once usually discourages the users from navigating the website or app. Contrarily, ask your designer to focus on a limited color palette for the best UX design.
  • The colors used in typography should be legible and not clumsy. For example, using a beige color font on a white background is going to be very difficult to read. Similarly, dark texts on dark backgrounds are also a no-no. Contrasting colors are often the best practices to enhance the readability of your website or app.
  • Aim for a visual hierarchy with the help of a color pattern that makes it easier for users to scan and understand the content. Using different colors for headings, subheadings, and body text can help you achieve this purpose where people will be able to easily demarcate different sections even on the same page.
  • Always finalize the colors for your website and apps keeping a close eye on the viewers’ mindset, expectations, and overall experience. For example, a bright and bold color scheme is appropriate for a gaming app, but may not be suitable for a financial service app. Designers must consider these things as well.

In conclusion, colors play a significant role in establishing brand identity, evoking emotion, and creating recognition. So, always choose a ui ux design company in India that can create a lasting impression and convey a particular message to your target audience with the right colors.

Confetti Design Studio is an award winning creative design firm based in India. We work with companies around the world by providing them premium design solutions ranging from product design, web design & graphic design. Contact us right now so we can get started on your amazing idea and project.



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