Most FMCG brands fail
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Most FMCG brands fail
Check if your company can become a Top 1% brand!

Tips for creating a mobile-first design strategy for your startup

When thinking of creating a product design for your start-up, the priority is to make it appeal to the general public. This means that you need to make sure your branding and product design should be created according to the latest trends. And for that, you need to hire the best UI UX design company, so that you could get the desired results according to your expectations. However, you also need to be aware of one thing, which is taking a mobile-first approach. This is because in the age of advanced technology where it is constantly evolving, most of the complex work that would have needed a desktop or a laptop is now conducted on the phone.

Several businesses are moving to develop mobile applications to reach the mass, and more and more people are using smartphones for not only their personal uses but also for professional uses. Hence when you consider creating a design strategy for your company, it would be wise to proceed forward to prioritize user experience for mobile users. By focusing on mobile users, you are creating designs for the smallest of screens, which can have more complications than a big screen of a computer. By hiring a professional branding and design agency that provides UX design, you are enhancing the user experience for the people who would be coming across your company online in large masses. In this way, you will be able to not only attract the target audience but others too. 

While hiring a UI UX designing company, make sure to conduct thorough research on them. This is because the UX design stands for user experience and UI stands for user interface. These determine whether the mobile user is satisfied with the design, the visuals on their screen, and the mechanism and navigation to different pages. Hence you must ask for a sample or a portfolio that proves the company’s work. You can also check blogs dedicated to UX design that will tell you about the suitable agencies that you can hire. However, before you do so, it would be beneficial if you have a few preferences of your own. That would help you to go for a design that would reflect your start-up. This is necessary while you are discussing the design for your business. In this article, we will look at some tips to get the best design for mobile phones that would contribute to the growth of the country.

Focus on the important aspects of the layout design –

While designing the website or application, it is important to focus on the important parts of the page. That means the buttons and hyperlinks should be more visible and the font should be enlarged for those parts. This will help the user to know where to press to go to the next page or proceed further. It can also help the users turn into potential clients and help your company grow. You can also apply the same tip for any call to action on the page. By highlighting these parts, you can encourage the viewer to move forward with their decision and indulge in your product and services.

Get an app for your business –

More than websites, people nowadays use apps to do any work. Whether it is studying online or doing online shopping, people install apps for almost all their work. If you design a compelling and attractive mobile application for your business, you are opening the door to a large mass of audience and future customers. However, before investing in an app, make sure your official website is popular enough to get an application. Even so, when the designers are discussing the design, make sure to have a design that will help the users to get the vibe of using an app. This will motivate them to use the website more and the transition to using the app will be smoother as well. Hence similarly design the website like an app.

Do not go for large graphics –

While you must focus on the call to action and other important buttons on the page, do not make the same choice for graphics. This is because the graphics might take up a lot of space on the phone or take more data to load. Moreover, by keeping the graphics small and simple, you are allowing the user to be more focused on the important parts of the page while also making the visuals aesthetically pleasing for them. When discussing the visuals with the designer, make sure to discuss making the graphics small since they can hinder the overall experience of the user with the website or app. 

Test it on a real phone –

After the design is complete, you should test it on a mobile phone to get a real experience that will let you know how other users will feel while using it. Testing it on a real phone will also give the designers time to make any necessary changes before you launch it for the world to see. That is why after you the product is created, use it on the phone as a way of beta testing and see what kind of appeal it is giving. If you need more opinions on the matter, conduct a beta testing session with multiple users as testers and gather their reviews before you finalize the product after the alterations are made.

These are a few tips that will help you to get the best outcome from having a mobile-first design strategy for your start-up. Keep an open mind and be flexible when discussing and creating the plan since the designer would have more and better knowledge than you regarding designs that determine user experience. However, make sure that the plan involves all your basic needs and requirements so that the final design reflects the theme of the company well and spreads brand awareness among the masses. You should also be meticulous in your search for a good design company. This way you too can have a successful plan chalked up for your business. 

Confetti Design Studio is an award winning creative design firm based in India. We work with companies around the world by providing them premium design solutions ranging from product design, web design & graphic design. Contact us right now so we can get started on your amazing idea and project.

Krithika

Krithika

Blank Form (#3)