Well… because we said so. That’s about it. Case closed. End of story. Period.
Okay. Not really. Motion is life. This truth is fundamental. As the smartest of known species, we’ve always been at the center of innovation. It has mostly been about the next shiny pebble in the stream of history.
The current shiny pebble, so to speak, is one of excellent importance. Be it waking up on time, for most of us, or getting back home after a long day in a taxi-from-the-internet service. What are we talking about? Well, duh. Technology.
Branching out, the most popular device of the century are our smartphones—called cellphones in the ancient ages—that get everything done on the go. And the next, maybe even better invention, is one called a Smartwatch.
It absolutely takes things to the next level, offering features that tilt more towards movement. Apart from this, the smartwatch certainly eliminates one of the other more frequent times spent loitering—the need of taking out your smartphone from your pockets or bags.
In 2019, the worldwide smartwatch market was valued at $20.64 billion, and it is expected to grow to $96.31 billion by 2027. Smartwatch Market Grows 24% YoY in 2021, Records Highest Ever Quarterly Shipments in Q4, thanks to strong demand for sub-$100 smartwatches.
Mobile users today expect on-the-go services no matter where they are in the world.
Smart businesses understand that in order to win over millennials and stay ahead of the curve, they must create an intimate, on-the-go experience.
This is exactly what adding a smartwatch app solution to your digital business allows marketers to achieve.
Because of their expanding popularity, businesses ranging from fitness to travel have all hopped on board with smartwatch applications, and more are joining the band every day with their own version of services on their wrist.
Top Reasons why your business needs a smartwatch app right now:
1. Stand out from the competition
When mobile applications first appeared on the market, both developers and businesses were caught off guard.
It wasn’t all smooth sailing, but look how far we’ve come since then. The next big thing is developing wearable applications. Entering this market before a competition might be the difference between success and failure.
Remember the whole apps boom era? Companies that began investing earlier outperformed and produced better returns than those who entered the mobile market later.
2. Placing the brand closer to the consumer
A smart watch app is simple to use and gives information faster than a PC or smartphone. Make no mistake: a smart watch app is not only useful on its own, but it also benefits the whole ecosystem. So it’s only natural that it brings your brand closer to the consumer since there is one less extra step to tread.
3. Exciting Technology
Even though the smartwatch concept has been around for a while, the current generation of watches has a lot of people excited.
Long before such technologies were invented, a pop culture built a feeling of excitement around them.
When a customer wears a smartwatch in public, they instantly generate exposure, not to mention the instance where friends or co-workers observe them employing a funny app function (e.g. chatting to your watch) that smartphones do not provide.
4. Drawing millennials to your business
The smart watch app on your wearable may provide a customized experience that varies depending on how the user interacts with it.
This is popular among millennials.
Millennials enjoy banking using wearable technology. According to Intelligent Environments (creators of Pebble banking software), 46 percent of 18 to 30-year-olds claim to have banked on a smartwatch or other wearable devices.
5. Excellent Accessibility
A smartphone may remain hidden in your pocket, but a smart watch is constantly visible and accessible. This pushes portability to new heights.
People may utilize these gadgets even in the busiest of circumstances. This validates developers’ efforts to innovate for this app ecosystem.
The best smartwatches are often far less expensive than the best smartphones (Except an Apple Watch, of course).
With top-tier costs ranging from $100 to $200, it gives users a reason to invest in a new gadget that delivers most of the features of a smartphone and then some but takes up less space.
7. Turning your apps into personal advisors
Sharing each experience with customers helps you to increase advocacy, sales, and brand recognition. From fitness to finance, you can quickly connect, inspire, and reward consumers.
8. Loyalty to early adopters with a smart watch app
Early adopters are continuously looking for the latest technology and are highly devoted to the businesses and items they use. Conquering them can help your long-term plan.
Developing an original solution that incorporates their favorite devices will ensure that your organization becomes a trend among new tool enthusiasts.
9. Build know-how for your company
One of the most important reasons for your firm to begin building a smart watch app right now is to gain information that will help it stand out in the future.
Technology is continuously improving, and being on the cutting edge will allow you to test, tweak, and develop new tactics to help your organization thrive. Starting early allows your organization to learn from mistakes and develop consolidated items ahead of competing companies.
10. Provide more mobility to the user
Mobility is unavoidable, and wearables are only the latest technological marvel. With a smart watch application, you may provide your customers with the experience of obtaining information, executing tasks, and quickening their lives.
The sooner you include this sort of user into your strategy, the better.
People used to believe that mobile technology was not expanding quickly, but then it took off. Smartwatches are not expected to be any different, for no apparent reason.
11. Guarantee a spontaneous marketing
While smart watch apps are very new, obtaining spontaneous disclosure through their release is pretty simple.
Investing in an app will get your firm in the media without having to pay for it, freeing up resources for other channels.
12. Leverage your campaigns
Is there a better method to get your brand in front of clients and partners on a daily basis than to put it on their wrists?
Unlike phones and tablets, which require more of our attention, smartwatches are always visible.
By becoming more present in the user’s life, you may strengthen your marketing team by broadcasting messages to targeted parts of your audience.