The Gucci brand is well-known and influential in the world of high fashion. The world over, fashionistas have fallen in love with Gucci for its unparalleled craftsmanship and distinctive style. However, Gucci’s success in building its brand may be attributed to a variety of strategies. This article will analyze the branding strategies used by Gucci […]
Gucci’s Branding Strategies and Examples through Years Read More »
A brand style guide is an essential tool for every firm that wants to establish a strong brand identity. Building brand identification and loyalty requires maintaining cohesion across all brand touch points, which can be accomplished with the aid of a well-written style guide. Highlighting essential features and giving concrete advice, this guide will lead
How to Create a Brand Style Guide for Your Startup? Read More »
Streaming platforms have revolutionized today’s era in terms of providing entertainment to millions of people at affordable rates. The way people experience entertainment in the 20th century is far different from the way that we experience it now. Netflix and YouTube have risen to be the leading players that are successful in captivating the audience
Netflix vs YouTube: Which is the better product in terms of UI/UX Read More »
Have you ever noticed how the design of the packaging influences the perception of a product? Do you also feel drawn to specific packages automatically while not even looking at other products? Can the outlook of a package or product generate interest among consumers? And, the most important question is, can packaging design help build
The Role of Packaging Design in Building Consumer Trust Read More »
With uncountable people having spectacular business ideas to implement, it can become a bit difficult to make yourself stand apart from the rest of the others. One can still have a few changes and points of differentiation in making the product, but the real challenge comes up in setting the packaging apart from that of
How to Create a Packaging Strategy that Sets Your Startup Apart Read More »
Branding is all about creating a unique identity for your business that sets it apart from others in the market. It encompasses everything from your logo and website design to your marketing messages and the way you interact with customers. One crucial aspect of branding that often gets overlooked is typography – the choice of
The impact of typography on your brand’s visual identity Read More »
Businesses and companies often take it for granted, but poor UX design is a real risk. Of course, visuals and aesthetics are vital components to consider when creating a digital product, but overlooking the user experience can have significant consequences. At the heart of any website lies usability, content structure, and navigation. At the same
How Can Bad UX Design Kill You in the Future? Read More »
Packaging design is a critical aspect of branding as it serves as the first point of contact between a customer and a brand. It is the physical representation of a brand’s image and can impact a product’s perceived value, quality, and appeal. Effective packaging design can help a brand differentiate itself from its competitors, establish
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Amazon’s UI UX has not changed over the past few years. In the eyes of many customers the look-and-feel of the website is pretty bad. But why do they not get a revamp in their UI UX? FInd out.
Why does Amazon not change its UX? Read More »
