Pawsible: Branding & Packaging

Scope of project: 2023

Pawsible Foods is on a mission to redefine pet nutrition with innovative vegetarian dog food. Harnessing the nutritional essence of upcycled mycelium and mushrooms, they’ve devised a diet beneficial for both pet health and the environment. The brand’s playful and adventurous design ethos encapsulates the spirit of Pawsible Foods, setting a fresh tone in the pet food industry by blending nutrition with eco-consciousness.

Positioning Statement

At Pawsible Foods, we believe in the power of possibility. We’re pioneering a new frontier in pet nutrition, where the health of your dog and the health of our planet go hand in hand.

Our innovative, vegetarian dog food is not only packed with clean, nutritious, and nature-backed ingredients, but it’s also crafted with a commitment to sustainability. We’re here to show that a dog’s diet can be both wholesome for them and kind to our Earth.

With every meal from Pawsible Foods, you’re choosing a future where nutrition and sustainability are one and the same. Experience the Pawsible difference, and join us in creating a healthier, greener future for our pets and our planet.

Brand Personality

Brand archetype : Explorer

This brand concept centres around Pawsible, the Explorer archetype, to live an inspiring and fulfilling life. The Explorer is authentic, curious, and independent. This specific type wants to answer questions such as: “Why am I here?” or “What is my purpose?”

The Explorer wants the freedom to forge a unique path and focus on self-discovery and the meaning of life. Although one to criticise the establishment, Explorer brands would rather venture down their own path than put up a fight (as the Hero or Outlaw type might). Just as Explorer brands crave freedom, they also strive to help others feel free.

Brand look and feel :

Pawsible carefully cultivates a brand look and feel that exudes trustworthiness, quality, and a genuine concern for the well-being of dogs. Clean and informative packaging showcases images of happy, healthy dogs and appetizing ingredients, reinforcing the brand’s commitment to nutritious and tasty dog food.

Typography is simple and easily readable, emphasizing key messages related to health and nutrition. Pawsible’s imagery, both online and offline, captures the essence of a joyful and healthy dog lifestyle, featuring real-life scenarios and professional photographs. The brand’s messaging revolves around promoting the nutritional benefits of its products and underscoring the importance of a healthy diet for dogs.

Across various platforms, including the website and social media, Pawsible maintains a consistent theme, color palette, and tone, fostering a cohesive and easily recognizable brand identity. The overarching goal is to establish a strong emotional connection with pet owners, instilling confidence in Pawsible as a reliable provider of quality nutrition for beloved canine companions.

Brand Values

Moodboard

The Pawsible moodboard details a colorful illustration paired with careful chosen photography creating an engaging and interesting visual identity along with the strong usage of typography and brand identity which produces a blend of innovation and adventure.

The color chosen is robust and a lively mix of brown and green . The green implies exploration and connection to nature, while the brighter color shows vibrance.

The Logo

Idea behind the logo

The idea behind the Pawsible logo is rooted in the brand’s core values of trustworthiness, quality, and genuine concern for the well-being of dogs. Carefully crafted to align with the vibrant and wholesome look and feel of the brand, the logo serves as a visual representation of Pawsible’s commitment to providing nutritious and tasty dog food. The simplicity of the design mirrors the easily readable typography used across the brand, emphasizing key messages related to health and nutrition.

The imagery encapsulates the essence of a joyful and healthy dog lifestyle, featuring real-life scenarios and professional photographs that resonate both online and offline. By maintaining a consistent theme, color palette, and tone across various platforms, including the website and social media, the logo contributes to fostering a cohesive and easily recognizable brand identity.

The brand color palette of Pawsible is carefully curated to evoke a specific look and feel that aligns with the brand’s values and messaging. The chosen colors contribute to the overall aesthetic and perception of the brand, creating a cohesive and visually appealing identity. The palette is likely to include a combination of warm and inviting tones, such as earthy browns, greens, and yellows, which are commonly associated with natural, wholesome, and organic elements.