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Kama Ayurveda: Packaging Audit For India’s Beloved Skincare Brand

Kama Ayurveda is one of the biggest premium skincare brand from India. Here we will understand their packaging and see what makes it different from it’s competitors.

The Good

  • Excellent use of threaded metallic cap that demonstrates culture and heritage.
  • The clear balance between the brand name and packaging name for Kama Ayurveda. This is a common and effective practice followed by brands that are selling a premium product.
  • Illustration of the ingredient in a classic line-art style (unlike a realistic image or photograph).
  • Kama Ayurveda’s amber-coloured bottle added an extra touch of heritage and classic Indian aesthetic in it’s packaging.

The Bad

  • Conflict of different art styles within the same product packaging (Indian, European & American).