Nourish Your Brand
Top 10 Food-Centric Website Designs for Indian FMCG Entrepreneurs
Having a strong and effective online presence is an extremely essential part of a brand’s engagement strategy in this digital age. For FMCG food brands, the journey from kitchen shelves to online screens has been nothing short of a gastronomic adventure. Let’s try to capture how these most loved Indian food brands have managed to captivate and resonate with the diverse Indian audience.
Parle is a brand that invokes a sense of nostalgia in their audience, may of whom grew up enjoying their biscuits and confectionery. They display all their well known products in their header section, instantly connecting with the audience. They further talk about their long living legacy, striking a chord at a personal level. The interface is fairly easy to navigate, and the interface uses their iconic red. They also have a section named “recipes” which offers creative ways to use their products in homemade delicacies, appealing to the home baker in every Indian.
Britannia is another renowned name in every Indian household. Their website emphasizes their rich history and commitment to quality using engaging storytelling. They use an interactive mega menu for their products, where they display each one. This creates a sense of recognition in the user’s mind right away. They also talk about their vision in an interesting way, using their iconic “ting” jingle, which again invokes a sense of nostalgia in the user.
Amul’s website is a testament to its cooperative philosophy and commitment to the dairy industry. The website uses their iconic “Amul girl” throughout, and beautifully showcases its journey “from farm to fork,” highlighting the origin of its dairy products. With a focus on their tagline “Taste of India,” the website offers recipes that celebrate the country’s culinary diversity, reinforcing the brand’s integral role in Indian kitchens.
Nestlé India’s website showcases its most famous products right in the header. They further add a section displaying all their brands and food products which is relatable to a lot of users who land on their website. Their website also puts a major amount of focus on how their products promote a healthier lifestyle as well. The users also have the option to explore the recipes section, putting everything in one place.
ITC Foods’ website exudes a gourmet aura, showcasing its diverse range of packaged foods. The interactive platform allows users to explore various cuisines, flavors, and recipes. The “Kitchens of India” section, in particular, is a treasure trove of traditional Indian recipes, fostering a connection between the brand and Indian culinary heritage.
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PepsiCo India’s beyond showcasing beverages; it represents a lifestyle. The website focuses on youthful energy using vibrant visuals and content. The products and brands showcased on the website immediately form a connection with the audience. They also talk about sustainability and how they engage with the environment.
No matter what occasion, Cadbury is a brand that comes to every Indian’s mind when they think about gifting “sweetness”. Their website evokes the joy of sweet indulgence, and they perfectly capture the essence of celebrations and togetherness through immersive imagery and videos. Their iconic purple is used throughout the website, and immediately helps in connecting the brand name with their value. The “Recipes” section encourages users to incorporate Cadbury products into desserts, elevating everyday occasions into special moments.
Hindustan Unilever Limited (HUL)
HUL’s is a brand that is committed to sustainability and nutrition, and they showcase this using informative articles and very interesting, modern, and engaging visuals. Their choice of colors is very bold and speaks to the target audience. They have a separate, extensive section talking about how they work towards the planet and society. Their “Cooking Tips” section contributes to an immersive culinary experience for an average Indian household.
Patanjali Ayurveda is a brand that is endorsed by India’s yoga guru, Baba Ramdev. There’s no doubt that it promotes nutrition and wellbeing, keeping “ayurveda” as their main focus. Their website emphasizes holistic well-being through its wide range of food products. They talk about their Ayurvedic philosophy, offering recipes and tips that align with healthy living. This resonates with health-conscious Indians seeking natural and traditional alternatives.
MTR Foods’ website celebrates the diverse cuisines that India offers. It takes us on a virtual journey featuring various traditional recipes from different states. Since the consumers are diverse as well, their focus on different cuisines invokes a sense of inclusivity. The website’s user-friendly layout makes it easy for visitors to explore and discover new culinary experiences.
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