Quick Commerce Setup

Quick commerce is less about speed and more about moment-based buying. Platforms like Zepto, Blinkit, and Instamart have shifted purchases from planned decisions to instant, impulse-led ones driven by convenience and immediate need. That’s why brands such as Paper Boat, RAW Pressery, and skincare players like The Minimalist, Mamaearth, Plum Goodness, Indē Wild, and Dot & Key perform especially well on these platforms. Customers are far more willing to wait 15–30 minutes for a juice, face wash, or snack than wait days for delivery, making quick commerce ideal for low to mid-priced, routine-driven categories like beverages, snacks, skincare, makeup, and wellness. In many cases, it stops being just a distribution channel and becomes a primary driver of volume and growth.

01. What is quick commerce, really?
02. How Confetti approaches quick commerce onboarding
03. Why most brands fail on quick commerce
04. Featured Projects
05. Frequently Asked Questions
04. Frequently Asked Questions

01. What is offline marketing?

Quick commerce is a hyper-local, inventory-led model. Products are stored in dark stores across specific pin codes, and orders are fulfilled within minutes. Unlike marketplaces where search and comparison dominate, quick commerce is driven by:

- Visibility within categories
- Sponsored placements
- Strong thumbnails and titles
- Habit-based repeat buying

Because the buying window is extremely short, brands have very little time to communicate value. If a product doesn’t show up at the right moment, or doesn’t stand out visually, it simply doesn’t get picked.

02. How Confetti approaches quick commerce onboarding

At Confetti, quick commerce onboarding starts long before a product goes live. We begin by building a focused brand and category pitch for platform category managers, covering pricing, margins, differentiation, packaging suitability, and supply readiness. Once approved, onboarding happens in phases. We identify high-potential pin codes based on the user persona and ensure products are stocked in the right dark stores, so early demand is concentrated rather than spread thin.

Visibility is then built intentionally. Listings are supported with sponsored placements and in-category ads to ensure the product is actually seen. We also optimise product titles, descriptions, keywords, and imagery for how people search on quick commerce platforms. Since products appear as small tiles, clarity and instant recognition matter more than subtle design details. This approach ensures brands don’t just get listed, but gain traction and conversions quickly.

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03. Why most brands fail on quick commerce

The most common mistake brands make is stopping after onboarding. They assume that getting listed is the hard part. It isn’t.

Some of the biggest mistakes include:

  • No ad spend after onboarding
  • Poor product titles and keyword strategy
  • Weak thumbnails that don’t stand out
  • No understanding of category placement
  • No optimisation based on performance data

As a result, products don’t get visibility, sales remain low, and eventually the platform deprioritises or removes them. At Confetti, we support brands end-to-end. From category pitching and onboarding to pin code strategy, ad execution, creatives, image optimisation, copywriting, and keyword planning.

05. Frequently Asked Questions

Is quick commerce the right growth channel for my product category and price point?

Quick commerce works best for products that are impulse-friendly, frequently repurchased, or easy to decide on in a few seconds. Categories like snacks, wellness, personal care, and intimate essentials tend to perform well because customers already know what they want and value speed over deep evaluation. Brands such as SuperYou, The Whole Truth, and MyMuse have shown how the right product, price point, and brand recall can make quick commerce a strong growth channel across very different categories.

At Confetti, we assess this fit honestly before recommending quick commerce. We look at buying behaviour, margins, brand strength, and whether speed actually adds value for your customer. Only then do we build a clear plan to get you set up correctly. If you’re unsure whether quick commerce is a smart move for your brand or just a distraction, hopping on a short call with our experts can help decide its real viability before you invest.

How do brands get approved and onboarded on quick commerce platforms?

Getting onboarded on quick commerce platforms usually starts with showing early traction. Brands need some proof of demand, whether that’s sales data, repeat purchases, or strong performance on other channels. Once that’s in place, the category manager reviews your numbers, margins, and category fit before approving onboarding. From there, commissions and app-led ad spends are discussed, and the brand is typically launched in a few select pin codes first. If performance looks strong, the rollout is gradually expanded to more locations. At Confetti, we guide brands through each of these steps, from readiness to scale. If you want to understand exactly what platforms will look for in your case, hopping on a short call with our experts can help map the process clearly.

What actually drives visibility and sales on quick commerce platforms beyond just being listed?

Let’s be honest, simply being listed doesn’t guarantee sales on quick-commerce platforms. Visibility is driven by a mix of strong imagery, relevant keywords, competitive pricing, and consistent availability. On top of that, platform ads and timely creative updates for seasonality or festivals play a big role in staying visible while competitors rotate in and out. Brands that treat listings as static usually plateau fast.

At Confetti, optimisation is continuous. We look at how products are shown, searched, priced, and promoted over time, not just at launch. If you’re listed but not seeing traction, hopping on a short call with our experts can help identify what’s limiting visibility and how to unlock it.

How should products be optimised for quick commerce in terms of copy, keywords, and imagery?

Products need to be optimised for speed on quick-commerce platforms. Clear product names, strong thumbnails, and simple, benefit-led cues matter far more than detailed descriptions because fast-scroll users don’t read deeply. The goal is instant recognition and quick decision-making. At Confetti, optimisation is always platform-specific, taking into account how users browse, search, and compare in that environment. If you want to optimise your listings for speed rather than depth, hopping on a short call with our experts can help fine-tune what really needs to show up first.

Why do most brands fail to scale after getting listed on quick commerce platforms?

Most brands fail to scale after getting listed because they treat access as the finish line. Poor visibility, incorrect pricing, and weak demand quickly catch up, and platforms don’t hesitate to deboard products that aren’t performing. Simply being live on any quick commerce platforms just isn’t enough. Without ongoing optimisation, ads, creative refreshes, and demand-building, listings stagnate and quietly disappear.

At Confetti, scale is planned from the start. We partner creatively with brands to improve visibility, strengthen demand, and keep performance moving in the right direction so listings actually convert into sales. If you want to turn platform access into real growth instead of a short-lived experiment, hopping on a short call with our experts can help map what scaling should look like for you.

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