Material & Shape Identification

Material and shape set the tone for the unboxing moment before the product is even seen. They influence how the package is held, opened, and remembered, which directly shapes the first emotional response. A thoughtful structure can create anticipation, surprise, or reassurance, while a poorly considered one can make even a great product feel underwhelming.

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You can see the impact of this in brands like Kinder Joy, Pringles, and Toblerone, all of which became instantly recognisable and shareable partly because of their distinctive shapes. At Confetti, structure is considered alongside visuals and usually takes around one week, because form and function need to work together. If you want to shape how your product emotionally arrives in someone’s hands, hopping on a short call with our experts is the best way to explore that intent early on.

Packaging structure plays a powerful role in how value is perceived, even when the product inside is identical. Thoughtful structure signals effort, care, and intent, clearly separating a brand from generic competitors. The way a box opens, how layers are revealed, or how the product is held can instantly make something feel more premium and considered, justifying a higher price point in the customer’s mind. At Confetti, perceived value is designed consciously, with dedicated 3D modelling specialists exploring structure alongside visuals. If you want to align packaging structure with how your product is priced and positioned, hopping on a short call with our experts can help you map that relationship clearly.

When we recommend packaging materials and shapes, we look at more than just how they’ll look. Cost, scalability, sustainability, logistics, and brand perception all play an equal role in the decision. Strong brands find the balance between ambition and feasibility, creating packaging that feels considered without becoming impractical or expensive to produce at scale. At Confetti, every recommendation is production-aware, so ideas are tested against real manufacturing and supply chain constraints. If you want to align creative ambition with what’s actually viable, hopping on a short call with our experts is the best way to work through those trade-offs together.

Unique packaging ideas only work if they can actually be made. Many concepts look great on screen but fall apart once manufacturing realities come into play. That’s why feasibility has to be considered early, not after a direction is already locked. Cost, tooling, timelines, and consistency at scale all influence whether an idea can survive beyond the prototype stage.

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At Confetti, we involve constraints and vendor input early in the process. We work with a wide network of manufacturing partners and consult them while ideas are still being shaped, not after decisions are final. This helps refine concepts before they become expensive problems. If you want to explore bold packaging ideas without running into last-minute surprises, hopping on a short call with our experts can help pressure-test feasibility upfront.

Unconventional packaging can have a real impact on brand recall and premium perception when it’s tied closely to the brand’s story. When the structure or format feels intentional, it becomes memorable, shareable, and sometimes even viral, reducing the need for heavy marketing spend. Brands like Kinder Joy, Toblerone, and Pringles didn’t choose unusual shapes for novelty alone. Their packaging reinforces how the product is experienced and remembered.

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At Confetti, uniqueness is always purposeful, and for brands that want to go the extra mile, we typically spend two to three weeks developing these ideas properly. If you’re considering unconventional packaging and want to assess whether it truly fits your brand and goals, a quick call with our experts can help you make that decision.